ARTICLES BY THIS AUTHOR

• 3/24/2026

  Albertsons Media Collective Calls for Change in iROAS Measurement

  The retailer media network discusses a new measurement framework to help brands better interpret results.

  Charlie Menchaca

  
• 3/24/2026

  Instacart and Nvidia Bring Physical AI to Grocery

  Here’s how Caper Carts provide continuous learning for retailers and shoppers.

  Charlie Menchaca

  
• 3/22/2026

  Kroger Enables SKU-Level Measurement for YouTube Ads Through DV360 Collaboration

  Here's why brands will better understand how their YouTube campaigns directly impact sales at the retailer.

  Charlie Menchaca

  
• 3/18/2026

  Hot Take: There's No 'Easy Button' in Retail Media

  Dunnhumby's Tracey Lewis explains why the latest AI tools cannot replace cross-functional alignment and strategy.

  Charlie Menchaca

  
• 3/17/2026

  How Changing Drinking Habits Are Shaping No- and Low-Alcohol Beverage Demand

  Inmar's Emma Versaw shares three structural shifts influencing shopper interest in alternative beverages.

  Charlie Menchaca

  
• 3/12/2026

  Kroger Private Label Sales Continue to Outpace National Brands

  Expanding the own brand assortment is just one part of the retailer's upcoming growth plans.

  Charlie Menchaca

  
• 3/5/2026

  Target Reveals Multiyear Strategy for Growth

  The plan from CEO Michael Fiddelke includes investments in store operations and a revival of product development.

  Charlie Menchaca

  
• 3/3/2026

  The Connected Packaging Era: Why Brands Should Care

  Future bar code changes can give CPGs a unique touchpoint, writes AirBaton's Caleb Sheppard.

  Charlie Menchaca

  
• 3/1/2026

  How Influencer Marketing Drives In-Store Sales

  Retail Cities' Brian Owens shares opportunities for brands along the latest consumer journey.

  Charlie Menchaca

  
• 2/25/2026

  ADvendio Debuts Criteo Integration for Scalable Retail Media

  Learn how the platform update helps retailers improve their ad operations and brand partner outcomes.

  Charlie Menchaca