ARTICLES BY THIS AUTHOR

• 4/8/2025

  Q&A: Mateusz Drela of Retail Media IQ

  Here's a snapshot of an industry leader from the P2PI member community.

  Charlie Menchaca

  
• 4/7/2025

  Lamb Weston's Biggest Commerce Campaign Embraces Minecraft Movie at Retail

  Here are the in-store and digital tactics the Grown in Idaho brand is using across various channels.

  Charlie Menchaca

  
• 4/1/2025

  Finding the Right Media Mix for CPG Brands

  Manufacturers should invest their dollars in a few key areas for success this year, writes Bradley Keefer of Keen.

  Charlie Menchaca

  
• 3/31/2025

  Q&A: Sarah Nesheim of Crafted

  Here's a snapshot of an industry leader from the P2PI member community.

  Charlie Menchaca

  
• 3/30/2025

  Innovative Retail Merchandising: A Look at Consumer Electronics

  Here are the latest trends for shopper engagement and education in this product category, writes Great Northern Instore's Dan Sabanosh.

  Charlie Menchaca

  
• 3/26/2025

  Why Marketers Shouldn't Panic About Changing Social Platforms (and What to Do Instead)

  Here are key principles brands can follow to effectively connect with shoppers, writes Aliza Freud of SheSpeaks Inc.

  Charlie Menchaca

  
• 3/25/2025

  Q&A: Diaz Nesamoney of Jivox

  Here's a snapshot of an industry leader from the P2PI member community.

  Charlie Menchaca

  
• 3/24/2025

  Retailtainment Revolution: Things to Consider When Executing Experiential Marketing

  Here are some seamless and impactful strategies for in-store event marketing.

  Charlie Menchaca

  
• 3/18/2025

  Turning Complex Retail Media Measurement Into Competitive Advantage

  Here are steps retailers and brands can take for meaningful change, according to Joe Frick of G-Comm.

  Charlie Menchaca

  
• 3/10/2025

  Henkel Takes 'Color on Tour' Nationwide

  Here's how a Schwarzkopf traveling salon visited Walmart stores and other sites to build brand awareness and exceed multiple KPIs.

  Charlie Menchaca