Charlie Menchaca
ARTICLES BY THIS AUTHOR
- 1/22/2025
Winning Over Gen Z Shoppers in the Face of Value
There are three important considerations for capturing the hearts — and dollars — of this generation, writes Matt Knust of InMarket. - 1/14/2025
A United Vision: Breaking Barriers in Retail Media
Organizational alignment can drive exceptional retail media performance, writes Angela Myers of G-Comm, a division of Goodway Group. - 1/8/2025
Nature Nate's Honey Drives Growth in Northeast
The omnichannel campaign leveraged AI and predictive tools for disruptive ads. - 12/11/2024
How Female Athletes Will Change the Brand Sponsorships Playbook in 2025
The rising interest and viewership of women's sports presents a compelling opportunity, says VML's Emily Habeck. - 12/10/2024
9 Pivotal Trends Shaping Tomorrow's Retail Media
The developments include upfront strategies and measurement innovation, writes executives from G-Comm. - 12/9/2024
Henkel Shines in Walmart 'Takeover'
The company’s Schwarzkopf brand enlists partners for a full omnichannel campaign. - 12/9/2024
Infographic: Holiday Meal and Gift Shopping Trends
More than half of shoppers prefer to gift practical and useful items during the holiday season, according to data from Breaktime Media. - 11/20/2024
Maximizing Brand Visibility: Success With OOH Advertising
Out-of-home ads are poised to play an essential role in generating authentic brand connections, writes Terry Monday of Imagine. - 11/18/2024
Infographic: The Thanksgiving Shopper
Quality and flavor rank above cost when purchasing items for the turkey-themed holiday, according to data from Breaktime Media. - 11/13/2024
Member Spotlight: Michael Lebhar of SellCord
Here's a snapshot of an industry leader from the P2PI member community.
