Charlie Menchaca
ARTICLES BY THIS AUTHOR
- 2/10/2026
How to Measure AI Success — and Machine-Age Marketing Metrics
Goodway Group's Daniel Cinquegrano shares how marketers can connect AI investment to real business and shopper outcomes. - 2/3/2026
VIDEO CASE STUDY: Bodyarmor Hydrates Spring Breakers at 7-Eleven
Courtney Nordin explains how the brand found success with this program, which won a 2025 OmniShopper Award. - 1/27/2026
Why the Discount Cycle Is Broken (and What Replaces It)
When every day is the next big sales event, emotion beats timing, writes Momentum Worldwide's Adriano Lombardi. - 1/26/2026
How Bimbo, Boston Beer Partner to Win Grilling Season
The manufacturers' cross-merchandising and retail media collaboration will return after a successful debut. - 1/14/2026
Why Retail Is Returning to Real Life in 2026
Here's how brands can make the most of the in-store environment, writes Brandmovers' Francesco Onorato. - 1/12/2026
Danone Recreates Coffeehouse Vibe at Home
Here's how the manufacturer highlighted its brands through a full-scale omnichannel program at Walmart and other retailers. - 1/7/2026
How AI-Powered Shopping Will Reshape CPG Strategy
Here are actions brands can take now to be competitive beyond the shelf, writes Goodway Group's Joe Frick. - 12/10/2025
Member Report: The 2025 In-Store Audio Playbook
Stingray Advertising, in collaboration with IAB Canada and Leger, identifies what works in retail audio and how to plan for success. - 11/19/2025
How to Build Brand Love in the Agentic Era and Its Retail Media Implications
Industry analyst Kiri Masters breaks down the AI-led evolution of e-commerce and what CPGs can do to stay ahead. - 11/17/2025
How Coca-Cola Grew In-Store Sales at Dollar General
Learn how the beverage company partnered with the retailer's media network and Vestcom for effective in-store media activation.
