Charlie Menchaca
ARTICLES BY THIS AUTHOR
- 11/8/2026
4 Consumer Behavior Shifts to Watch During the Holidays
Here are ways brands can adjust their strategy going into 2027, writes Blue Chip's Sonja Evans. - 10/25/2026
Field Report: General Mills Taps Into Brand Fandom at Retail
Learn how national displays, signage, Shaq and a months-long sweeps support the campaign. - 10/20/2026
What Influences Shopper Purchases of Halloween Candy
See what 800 U.S. adults had to say, according to data from Breaktime Media. - 10/19/2026
GSTV Names Claire Wyatt as Chief Growth Officer
The move follows other recent leadership announcements from the company. - 10/18/2026
How LALA U.S. Embraces Cultural Moments Across Channels
This case study details the campaign's touchpoints, including Walmart offers, H-E-B activations and product sampling. - 10/12/2026
Inside Kimberly-Clark's Walmart-Exclusive Blend of Disney, Discovery and Play
This case study details the full-funnel program, including retail media, influencers and in-store activations. - 10/6/2026
2026 OmniShopper Awards Winners
Mars, Molson Coors and Unilever are among this year's winners for standout activations driving shopper impact. - 10/4/2026
How Mondelez Changed Promotions to Drive Incrementality
The manufacturer also is planning an Oreo relaunch in 2027. - 9/29/2026
What Surveillance Pricing Gets Wrong — And How Loyalty Marketing Can Do Better
Brandmovers' Jen Kunz shares what brands can learn from the uncomfortable overlap between two disciplines. - 9/23/2026
Breaktime Media Names Sales Directors
Learn how these two executives work to connect brands with shoppers and drive meaningful engagement. - 9/22/2026
Infillion Acquires Foursquare
Learn how the move closes the loop between advertising and real-world results. - 9/22/2026
RRD, Swiftly Partner on Integrated Retail Circular
Learn how the single solution combines printed formats with a personalized digital experience.
