ARTICLES BY THIS AUTHOR

• 6/25/2024

  Infographic: The Fourth of July Shopper

  Cost and flavor are the factors most important to consumers purchasing summer holiday food items, according to data from Breaktime Media.

  Charlie Menchaca

  
• 6/23/2024

  Member Spotlight (May-June 2024)

  Here’s a snapshot of industry leaders from the P2PI member community: Kind and Public Label.

  Charlie Menchaca

  
• 5/22/2024

  Harnessing Incremental Models for Predictive Insights & Retail Media Optimization

  Here's how CPG brands can maximize retail media budgets for sales impact and sustainable growth.

  Charlie Menchaca

  
• 5/22/2024

  How Shoppers Approach Grilling Season

  Up to 44% of surveyed consumers say they’re planning to cook out a few times a week throughout the summer, according to Breaktime Media.

  Charlie Menchaca

  
• 5/14/2024

  Unlocking Retail Media Measurement

  Here are some helpful tips to interpret, process and apply industry guidance, according to Goodway Group's Angela Meyers.

  Charlie Menchaca

  
• 5/14/2024

  The Mars Agency Becomes Mars United Commerce

  The rebrand reflects the agency's transformation into an enterprise-wide solutions partner for the global commerce marketing industry.

  Charlie Menchaca

  
• 4/23/2024

  5 Retail Media Questions Brand Marketers Want Answered

  The burning inquiries include targeting, measurement and investments.

  Charlie Menchaca

  
• 4/9/2024

  Brand Watch: Splenda Embraces Trends, Occasions

  The brand stages short but effective campaigns at various retailers.

  Charlie Menchaca

  
• 4/9/2024

  Brand Watch: Colgate Taps Into AR Experience

  The brand has partnered with Perfect Corp. to engage consumers on smartphones.

  Charlie Menchaca

  
• 4/9/2024

  Brand Watch: Bob’s Red Mill Unites Media, Shopper

  The full-funnel campaign includes videos and in-store signage.

  Charlie Menchaca