Charlie Menchaca
ARTICLES BY THIS AUTHOR
- 4/12/2026
VIDEO CASE STUDY: Intel Brings Human Touch to Retail Experience
Vana Ghazarian explains how the company translated AI concepts to real-world impacts that resonated with consumers. - 4/7/2026
Why On-Pack Planning Is More Than a Design Choice
AirBaton's Caleb Sheppard shares common packaging mistakes and how the best brands overcome them. - 4/6/2026
Shoppers Share Spring Cleaning Habits
Nearly two-thirds of consumers turn to Walmart or grocery stores to purchase their supplies, according to data from Breaktime Media. - 4/1/2026
How Sam's Club Is Rethinking Customer Loyalty Through the Creator Economy
The warehouse club's member-first creator strategy could reshape what's on the shelf. - 3/31/2026
How to Bring National Campaign Power to Regional Retailers
HMT Associates' Joe Conti shares the playbook for driving incremental profit growth. - 3/24/2026
Albertsons Media Collective Calls for Change in iROAS Measurement
The retailer media network discusses a new measurement framework to help brands better interpret results. - 3/24/2026
Instacart and Nvidia Bring Physical AI to Grocery
Here’s how Caper Carts provide continuous learning for retailers and shoppers. - 3/22/2026
Kroger Enables SKU-Level Measurement for YouTube Ads Through DV360 Collaboration
Here's why brands will better understand how their YouTube campaigns directly impact sales at the retailer. - 3/18/2026
Hot Take: There's No 'Easy Button' in Retail Media
Dunnhumby's Tracey Lewis explains why the latest AI tools cannot replace cross-functional alignment and strategy. - 3/17/2026
How Changing Drinking Habits Are Shaping No- and Low-Alcohol Beverage Demand
Inmar's Emma Versaw shares three structural shifts influencing shopper interest in alternative beverages.
