Charlie Menchaca
ARTICLES BY THIS AUTHOR
- 8/17/2026
Why Shopper Data Is the Only Advantage That Can't Be Undercut
Sean Turner of Swiftly explains how to reach consumers at relevant moments — and at scale. - 8/9/2026
Inside Chobani's Full-Funnel Campaign With U.S. Soccer
This case study details the omnichannel program, including retail media and in-store activations at Walmart, CVS and multiple grocers. - 8/9/2026
How CPGs Embraced Licensing Partnerships — and Won
Project Partners Network's Leigh Ann Schwarzkopf highlights successful collabs in BevAlc, beauty and elsewhere. - 7/21/2026
Q&A: Avid Marketing Group's Julie Fiorini on Bringing Programs to Life
See what the agency's business development lead has to say about better shopper marketing strategies and data-driven solutions. - 7/19/2026
Q&A: Blue Chip's Sonja Evans Talks Synthetic Audiences and Shopper Tension
See what the agency's SVP has to say about BevAlc strategy and accelerating discovery. - 7/14/2026
What It Takes to Claim the $40 Billion Alcohol Opportunity
Surfside's Jon Lowen explains how retailers can better reach consumers ready to buy BevAlc digitally. - 7/12/2026
When Your Best Customers Get Bored: The Midlife Crisis of Mature Loyalty Programs
Brandmovers' Francesco Onorato shares a playbook for reinvigorating loyalty efforts without alienating the audience that built it. - 7/7/2026
Beyond AI: The Smartest Brands Are Betting on the Aisle
Arc Worldwide's Marianne Lacle and Fabia Talhame highlight the in-store moves CPGs can make for success. - 7/5/2026
How Brands Can Show Up Authentically During Cultural Moments
Breaktime Media's Brad Godwin shares how CPGs can engage and connect with audiences in unexpected ways. - 6/29/2026
Fourth of July 2026 Shopper Habits
More than 60% of shoppers surveyed spend $50 or less on the patriotic holiday, according to data from Breaktime Media.
