Charlie Menchaca
ARTICLES BY THIS AUTHOR
- 12/11/2024
How Female Athletes Will Change the Brand Sponsorships Playbook in 2025
The rising interest and viewership of women's sports presents a compelling opportunity, says VML's Emily Habeck. - 12/10/2024
9 Pivotal Trends Shaping Tomorrow's Retail Media
The developments include upfront strategies and measurement innovation, writes executives from G-Comm. - 12/9/2024
Henkel Shines in Walmart 'Takeover'
The company’s Schwarzkopf brand enlists partners for a full omnichannel campaign. - 12/9/2024
Infographic: Holiday Meal and Gift Shopping Trends
More than half of shoppers prefer to gift practical and useful items during the holiday season, according to data from Breaktime Media. - 11/20/2024
Maximizing Brand Visibility: Success With OOH Advertising
Out-of-home ads are poised to play an essential role in generating authentic brand connections, writes Terry Monday of Imagine. - 11/18/2024
Infographic: The Thanksgiving Shopper
Quality and flavor rank above cost when purchasing items for the turkey-themed holiday, according to data from Breaktime Media. - 11/13/2024
Member Spotlight: Michael Lebhar of SellCord
Here's a snapshot of an industry leader from the P2PI member community. - 11/11/2024
Happy Shoppers, Happy Retailers, Happy Creatives
A three-step framework can lead to not only conversions, but brand-building that resonates, says Momentum Worldwide's Adriano Lombardi. - 11/6/2024
The Role of AI in Retail: Transforming Path to Purchase Insights
Companies that embrace the technology now could have a competitive edge to optimize strategies, says Richard Bell of Behaviorally. - 11/5/2024
Member Spotlight: Elizabeth Johnson of Pathformance
Here's a snapshot of an industry leader from the P2PI member community.
