Charlie Menchaca
ARTICLES BY THIS AUTHOR
- 6/21/2026
Why Retail Media Has Outgrown the CPG Org Chart
The next phase of success will belong to companies integrating multiple aspects of their business into a single strategy, writes Blue Chip's Sarah VanHeirseele. - 6/21/2026
Kroger Debuts Self-Service Advertising With TikTok
The retailer shares research on why brands should repeat messaging to reach relevant audiences. - 6/16/2026
Inside Kellanova's Omnichannel Program With U.S. Soccer
The full-funnel effort includes retail media and in-store activations at Walmart, Costco and multiple grocers. - 5/20/2026
Why Return on Relationships Is the New ROI
In a world of plentiful tech solutions, Breaktime Media's Brad Godwin talks about the importance of human connection. - 5/18/2026
Grilling Season Shopper Habits
Cost and flavor are shoppers' two most important factors when purchasing outdoor cooking ingredients, according to Breaktime Media. - 5/12/2026
VIDEO CASE STUDY: How Haleon Won Game Day at Walmart
The brand along with its agency partner share the details behind their award-winning, full-funnel campaign. - 5/11/2026
Closing the Gap Between Digital Media, In-Store Sales
A Nivea campaign at Walmart shows the power of strong demand-side platforms, writes Infillion's Liz Weinsten. - 5/10/2026
In-Store Experience: The Solution to Retail Media's Growth Problem
Freeosk's Dilini Fernando explains how experiential platforms can create demand and value for shoppers. - 5/7/2026
5 Loyalty Programs Nobody Talks About (That Are Quietly Winning)
Brandmovers' Jennifer Kunz highlights unique programs resonating with consumers across categories. - 5/5/2026
Why Loyalty Lives More on Packaging Than Apps
Here are ways for brands to reach selective shoppers through on-pack strategy, writes AirBaton's Caleb Sheppard.
