08/31/2000
M&M/Mars' Receives Gold Effie for Crispy M&M's Product Launch
The 1999 launch of Crispy M&M's was seen as more than a mere rollout. Some saw it as a chance for Hackettstown, N.J.-based M&M/Mars to revitalize its brand.
THIS CONTENT IS EXCLUSIVE TO PATH TO PURCHASE INSTITUTE MEMBERS
Join the only professional membership community serving the entire ecosystem of CPG brands, retailers, agencies and solution providers along the path to purchase.
P2PI MEMBERS
Activate your account
JOIN P2PI
Contact us for membership options and pricing
