Batten, Barton, Durstine & Osborne (BBDO)

The 13th annual ranking of companies behind the “Most Effective” marketing initiatives names multiple P2PI members, including Mondelez’s Oreo, which entered the top 5 for brands for the first time. 

Mars Inc. activates at Meijer and Walmart as brand’s caramel product debuts nationally

Launch of soup line addresses consumer concerns; integrated campaign complements labels