04/27/2021
Member Insights: Tips for Back-to-School Promotions
With the lingering pandemic and ongoing COVID-19 vaccine rollout, there are some key trends that are affecting how shoppers will engage with back-to-school shopping season and what products they’ll seek this year that stand to have a notable impact on brands’ promotions and marketing strategies.
THIS CONTENT IS EXCLUSIVE TO PATH TO PURCHASE INSTITUTE MEMBERS
Join the only professional membership community serving the entire ecosystem of CPG brands, retailers, agencies and solution providers along the path to purchase.
P2PI MEMBERS
Activate your account
JOIN P2PI
Contact us for membership options and pricing