Crest P-O-P Promotes With a Smile New Product Introductions, Slotting Allowances, and Retailer Discretion An abstract from the Journal of Retailing (Volume 77, Issue 3) Best Buy's Damian Simplifies the Complex Microsoft Backs Windows ME With Largest P-O-P Effort to Date Fox River Paper Touts Watermarked Papers Palm Displays Reflect New Positioning P-O-P Show Keynoter To Talk "Retail Theater" Benetton Updates Rollerblade Skateholder Expect the Un-X-pected From Microsoft The Xbox merchandising team is racing to educate retailers and energize consumers as the game console's fall launch date nears. Microsoft Readies Major P-O-P Push for Xbox First Previous 982 983 984 985 986 Next Last