Patent Infringement: Spotless Enterprises v. Carlisle Plastics Sunbeam Products Debuts Mr. Filter Displays Brunswick Rolls Out P-O-P for Bowling Balls Butler Home Products Teams with Procter & Gamble Footwear Finesse Lights, Camera... P-O-P!' While movie and music procedures may be closer to the spotlights and the glory, marketers rely on P-O-P procedures to add excitement where it really counts: at stores and ticket booths. WPC Brands Launches 'Survivor' Line Timely marketing focuses attention on outdoor safety products Store Negligence: Kellie Stepherson v. Wal-Mart Stores California Executive Pleads Guilty To Conspiracy To Defraud The IRS Effective Category Management Depends on the Role of the Category An abstract from the Journal of Retailing, Volume 77, Issue 2 First Previous 984 985 986 987 988 Next Last