Effective Category Management Depends on the Role of the Category An abstract from the Journal of Retailing, Volume 77, Issue 2 Congruency of Scent and Music as a Driver of In-Store Evaluations and Behavior Mott's Inc. Launches "Dragon Tales" Promo Hometown Ideology and Retailer Legitimation: The Institutional Semiotics of Wal-Mart Flyers An abstract from the Journal of Retailing, Volume 77, Issue 2 The Beef is in Its P-O-P The marketing team at GoodMark Foods knows that a consistent marketing message -- and lots of P-O-P -- is what keeps the company's products moving off store shelves. Time Flies -- Off the Shelves Tic Tac Offers 'Incredible' Merchandising Program Chase Products Offers Ergonomic Can Design Vital Living Merchandises Water-Testing Kits Coleman Cable Creates Smaller, Flexible Package First Previous 985 986 987 988 989 Next Last
