Retail

The Path to Purchase Institute is proud to announce the winners of its fourth annual OmniShopper Awards ahead of the in-person celebration at P2PI LIVE & Expo in November.

The U.K. retailer's dedicated web page carries products from 130 women-led businesses.

Belk Media Network, developed in partnership with Criteo, utilizes sponsored products and onsite display ads, and it will expand to additional formats in 2025.

Collaboration is the centerpiece to brands developing measurement frameworks that will drive sustainable growth, writes executives from TransUnion Marketing Solutions.

Here is a sampling of how brands in the beverage alcohol (BevAlc) category have activated at retail over the past six months.

We cover the tech tools that are driving consumer understanding, engagement and conversion along the path to purchase.

Rabanne took its shiny gold traveling consumer experience to the retailer to introduce and promote its prestige, vegan products through a celebrity makeup artist appearance and demos.

Our store visits show how Co-op focuses primarily on convenience and sells a mix of own brand and name brand products.

Our latest display gallery presents a sampling of eye-catching and effective in-store activations representing a variety of product categories — in the U.S. and beyond.

Celebrating excellence through our awards programs is one of my favorite things we do here at P2PI, writes Editorial Director Jessie Dowd.