Retail

The grocer's campaign touts a new tagline via various marketing materials, including in-store signage, online videos, billboards and digital displays.

The collaboration underscores the companies’ shared goal to democratize retail media.

Co-op Media Network's physical touchpoints will be installed at store entrances, foyers or outward-facing windows at its busiest, urban locations.

Adm Group, a P2PI member, was recognized at the Global Drinks Intel’s inaugural ESG Awards for its work with Diageo's beer brand.

P2PI chats with Kroger Precision Marketing’s Jenny Holleran and Threefold’s Justin Sparks on improving the brand and retail media network relationship for growth beyond short-term success.

Niccolo Gloazzo discusses the broth and soup brand's approach to retail media and how it competes with the bigger, legacy brands.

P2PI chats with Kettle & Fire’s Niccolo Gloazzo on the brand's retail media strategy and the unique challenges of being a small- to mid-sized brand in the space.

New research reveals that while 37% of shoppers are buying more frequently due to personalized recommendations, a significant pullback in spending is expected in 2025.

The Path to Purchase Institute is proud to announce the winners of its fourth annual OmniShopper Awards ahead of the in-person celebration at P2PI LIVE & Expo in November.

The U.K. retailer's dedicated web page carries products from 130 women-led businesses.