P2PI LIVE Expands Agenda With General Sessions on Cause Marketing, Retail Media & Shopper Value
The agenda for P2PI LIVE & Expo 2025 continues to grow with the addition of four sessions featuring fresh perspectives on retail media, purpose-driven commerce, national-scale activation and shifting shopper behaviors.
The event returns Nov. 11–13 to the Renaissance Schaumburg Convention Center in Schaumburg, Illinois.
General Session: Purpose That Pays Off
Ace Hardware will take the main stage alongside several CPG partners to showcase how cause marketing can deliver measurable growth while creating meaningful community impact.
The session, “Purpose That Pays Off: How Ace Hardware and Its CPG Partners Turn Cause into Commerce,” will highlight best-in-class case studies that have:
- Driven sales and increased basket size during key campaigns.
- Elevated brand awareness and loyalty through purpose-driven promotions.
- Engaged employees and store teams in mission-connected experiences.
- Strengthened retailer-supplier relationships for long-term equity.
At the center of the discussion is Ace’s longstanding partnership with Children’s Miracle Network Hospitals, which inspires shopper action nationwide and raises millions annually for children’s hospitals.
Panelists include:
- Julie Breckenkamp, VP, Corporate Partnerships, Children’s Miracle Network Hospitals
- Christine Doucet, Director, Communications, Engagement & Ace Foundation, Ace Hardware Foundation
- Jeff Gooding, Corporate VP – Consumer Marketing, Ace Hardware
- Chris Huot, Corporate VP – Merchandising, Ace Hardware
The session takes place Wednesday, Nov. 12.
General Session: Retail Media Reality Check
Another session, “Retail Media Reality Check: Challenges, Opportunities & What’s Next,” will bring together leaders from across the ecosystem to unpack the forces shaping retail media in 2025 and beyond.
Topics include:
- Effective ad formats and tactics across the path to purchase.
- Breaking down internal silos to drive unified retail media strategies.
- Ongoing challenges in transparency and measurement.
- Using first-party data and AI to power personalization.
Speakers include:
- Collin Colburn, VP, Commerce & Retail Media, IAB
- Ben Galvin, Senior Director, Omnichannel Retail Sales & E-Commerce, Monster Energy Co.
- Kelly Spehar, Global Retail Media Strategy Director, Mars Snacking
The session takes place Thursday, Nov. 13.
Winning at Retail: Scaling Events for Success
In a breakout session, Danone North America will share a case study on how to successfully scale national programs through collaboration, data and activation strategies. The session, “Winning at Retail: How to Scale Your Events for Success,” will cover:
- Crafting data-backed sell-in stories with retail partners.
- Driving basket size through national promotions.
- Leveraging influencers to expand reach and relevance.
- Building effective measurement frameworks.
Speakers include:
- Erin Anderson, Senior Director Field Omni-Activation & E-Commerce, Danone.
- Elaine Bragg, VP – executive creative director, TPN.
The session takes place Thursday, Nov. 13.
Shoppers Under Pressure
Katherine Black, Senior Partner at Kearney, will lead “Shoppers Under Pressure: Demanding Value and Convenience,” a timely session exploring how inflation, tariffs and economic pressures are reshaping consumer behavior.
Black will examine how value-conscious shoppers are increasingly trading down or shifting to private labels while still expecting seamless convenience — and how AI-driven price comparisons are influencing promotional strategies.
With decades of experience in analytics, personalization and loyalty across Kearney, KPMG and dunnhumby, Black brings a deep perspective on how retailers and brands can help shoppers feel supported, savvy and stress-free during uncertain times.
The session takes place Thursday, Nov. 13.
