Retail

Exclusive Path to Purchase Institute research finds that even the best-laid shopping plans can be swayed in-store.

The November/December 2024 issue is the final issue of P2PI Magazine. The content previously included in the magazine is available in our newsletters, on our website and at our in-person events.

Here's your chance to go behind the scenes on in-store marketing with insights and insider advice on the nation's leading retailers. Profiles include exclusive photos and informed observations on key initiatives, noteworthy merchandising, national brand presence and more.

Get to know the winners and finalists of the Path to Purchase Institute’s fifth annual Women of Excellence Awards and find out why they are so deserving of recognition. The honorees share key achievements and philosophies, as well as insights into what it means to be a woman of excellence in this industry.

Using results from proprietary research conducted with 1,000 shoppers by the Path to Purchase Institute this fall in cooperation with Edge Marketing, this exclusive report examines the key ways shopping behavior has permanently changed due to the pandemic, which has accelerated some key marketplace trends but may also have inspired shoppers to revert to some old habits as well.

Path to Purchase Institute’s interactive guide explores the major promotions conducted by 16 key retailers, presented with information from the Institute’s library of retail profiles and market intelligence. Produced in conjunction with Menasha.

Path to Purchase Institute's interactive guide provides analysis of the e-commerce-related marketing opportunities available to brand marketers through 16 leading U.S. retailers. Produced in conjunction with Menasha.

The 2020 Retail Promo Guide outlines the major seasonal promotions conducted by 11 key retailers, presenting information from the Path to Purchase Institute's library of Retailer Profiles and market intelligence.