Top Retail Media Headlines From November 2025
Kroger, 7-Eleven, Southeastern Grocers, Amazon and others shared retail media-related advancements and news during the month.
The Path to Purchase Institute and a number of retailers, brands and other commerce marketing entities shared retail media-related advancements, collaborations, news and research in November. Some of the notable headlines included:
- Kroger, Instacart Deepen Partnership to Expand AI-Driven Digital Shopping: The move strengthens fulfillment capabilities, personalization and retail media opportunities for brand partners.
- Amazon Ads Expands Omnichannel Metrics to New Categories: Advertisers can now measure how Amazon DSP campaigns drive purchases both on and off Amazon in consumer electronics, home goods and other categories.
- Kroger Precision Marketing Puts AI Insights in Client Inboxes: The RMN's automated, AI-driven weekly summary, "Agent Monday," is part of a wave of updates focused on helping CPG brands stay nimble as consumer trends change and access data and insights faster.
- The 'Herculean Lift': How BP's Customer Obsession Drives Retail Media, Category Strategy & Potential POS Overhaul: Derek Gaskins, BP head of guest experience, details the necessity of a seamless shopper journey, leveraging high-value categories like coffee and tobacco, and challenging giants such as Walmart through coalition-based retail media.
- How to Build Brand Love in the Agentic Era and Its Retail Media Implications: Industry analyst Kiri Masters breaks down the AI-led evolution of e-commerce and what CPGs can do to stay ahead.
- Kroger, Mondelez, Disrupt Customer Experience to Deliver Results: The 'Oreo Walks' campaign played with the treats' iconic imagery and led shoppers to the cookie aisle.
- How Mars, Monster Energy Are Navigating the Evolving Retail Media Landscape: From creating a retailer investment matrix and breaking internal silos to embracing social commerce and AI tools, Mars Snacking's Kelly Spehar and Monster Energy's Ben Galvin detail their retail media strategies and work to meet shoppers where they are and where they want to discover.
- How Coca-Cola Grew In-Store Sales at Dollar General: Learn how the beverage company partnered with the retailer's media network and Vestcom for effective in-store media activation.
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- Chobani Pilot Anchors the Albertsons-NBCU CTV Measurement Launch: The clean room integration ties premium video impressions to in-store and digital sales.
- The Digital Circular Gap: Smaller Grocers Struggle to Modernize Foundational Shopper Touchpoint: While larger chains have spent years modernizing the format through integrated personalization, richer media, off-site distribution and performance measurement, many regional and independent grocers remain reliant upon circulars stuck in an earlier era.
- Southeastern Grocers Modernizes Circulars With New Digital Platform: SEG’s solution replaces static PDFs with interactive, dynamic circulars featuring video and recipes, with more enhancements to come.
- 7-Eleven Rolls Out Alcohol Cashback Program: The retailer's partnership with Swiftly builds on momentum within the convenience channel.
- Exclusive Member Report: AI Adoption Among Retail Media Advertisers: Osmos used internal data gathered from more than 4,000 advertisers and 30,000 campaigns to analyze how AI is being used by both established and emerging companies and the challenges they face to further implementation.
