The Path to Purchase Institute offers a variety of educational resources for industry professionals.

Commerce Marketing Program

Available exclusively to Path to Purchase Institute members, the Commerce Marketing Program provides practical education on the fundamentals of commerce marketing through 100% online, self-paced modules. Each training module delivers curated, highly relevant and content-rich educational experiences providing industry professionals with an educational foundation on shopper insights and shopper marketing along with know-how for tomorrow when it comes to all things related to the retail shelf, retail media evaluation and measurement, social commerce, the Metaverse and CPG organizational best practices.

Learning Lab

Free for members of the Path to Purchase Institute, Learning Labs offer an expanded learning curriculum with classes on critical topics for all levels of professional development.