Clorox Co. earlier this year depicted a QR code on a custom display at Walmart to direct shoppers to an augmented reality quiz determining their spring cleaning personality — and the products to match.
The Revlon-owned beauty brand has expanded its partnership with Ulta Beauty to include an in-store assortment, coupled with a new sampling and loyalty program.
Walmart and Procter & Gamble's Old Spice this summer honored the first class of high school graduates to participate in the "School of Swagger" mentorship program and touted the cause effort in stores.
'Big & Bulky' enables retailers to offer a wider assortment of items for same-day delivery, including large items like outdoor furniture, home office supplies and electronics.
In collaboration with CitrusAd, Gopuff's retail media arm is also expanding on-site ad inventory beyond sponsored products and search to include relevant sponsored product carousels.
With four new locations, The Body Shop's Workshop concept leverages the brand's “activist roots” and offers shoppers an immersive experience encouraging sustainability and circularity.
Target recently shined a spotlight on a new outdoor recreation collection from Newell Brands’ Coleman Co. in partnership with luggage and handbag company Vera Bradley.
The Path to Purchase Institute and a handful of our sister brands are on Folio's shortlist for excellence in editorial content and design across print and digital media in the publishing community.
