Consumer Engagement

Economic uncertainty has disrupted marketing throughout 2025, and it looks poised to continue into the new year. That volatility makes it particularly difficult for companies to plan for the future.

Following Walmart, Target and Kroger, the grocer is leveraging AI to streamline trips and enhance digital engagement.

Survey insights into Gen Z dating behaviors fueled Knorr’s global #UnlockYourGreenFlag campaign.

Aliza Freud, CEO of SheSpeaks, and leading creators, break down what truly makes sponsored content convert.

More than 175 stores across the country now offer delivery, including both one-hour and a bulky-item solution.

The program integrates brand partners directly into Amazon’s seasonal campaigns, including 3D OOH, live, experiential and retail media.

The execution expands on Target's strategy to create experiential, fandom-driven merchandising that blends entertainment IP with physical retail.

Six campaigns won OmniShopper Awards in four "In-Store Marketing" categories.

Learn how Hershey is doubling down on shopper insights to boost baskets, deepen engagement and drive incremental growth.

Strategic spending and regional divides shape seasonal shopping outlook.