Consumer Engagement

The former strategy and e-commerce lead will succeed Dyani Hanrahan, who departs at the end of the month.

The candy brand is using the event to connect with fans in the U.S., blending the event’s coverage with immersive brand experiences.

The cocktail brand leverages actress Parker Posey for the social-first effort that includes entertaining ideas and a national sweepstakes offer.

The alliance also includes opportunities for integrated marketing campaigns, digital content and brand-led activations across Disney’s media platforms.

From Coca-Cola and Lay's to Michelob Ultra and Casamigos, manufacturers are turning everyday shopping into opportunities to engage with the tournament and its fans.

Brandmovers' Francesco Onorato shares a playbook for reinvigorating loyalty efforts without alienating the audience that built it.

Arc Worldwide's Marianne Lacle and Fabia Talhame highlight the in-store moves CPGs can make for success.

Breaktime Media's Brad Godwin shares how CPGs can engage and connect with audiences in unexpected ways.

Diageo's head of content and Placer.ai's research head will explore how consumer behavior and omnichannel content strategies are reshaping the in-store experience.

We're keeping the entry window open through Friday, July 17. The program celebrates the year’s best digital, in-store, integrated and collaborative marketing activations.

More than 60% of shoppers surveyed spend $50 or less on the patriotic holiday, according to data from Breaktime Media.

The retailer also is launching a Backyard Escapes brand program in partnership with Vizio.