Consumer Engagement

Liz Roche and Michelle Weiskittel share how the Collective is enhancing media effectiveness through automation, personalization and integrated measurement strategies.

On-Demand Webinar: Join the webinar to get actionable insights to help CPG brands align top-down strategy with execution, optimize omnichannel investments, and prepare for critical conversations with retail partners.

Acorn CEO Heather Nichols and Mondelez's Emily Curry reflect on the results of a past campaign that brought influencer-created content to connected TV.

Using Google's advanced Gemini models, Wayfair is enhancing its massive product catalog and customer experience.

Walmart is selling a Native x Dunkin’ limited-edition collection, while Target received a collection from the brand based on flavors of Novamex’s Jarritos soft drinks.

Executive Editor Tim Binder shares what he and his colleagues are excited about in 2025.

However, its success on the platform didn’t happen overnight, shared the brand’s Jamie Decker at NRF’s Big Show.

A new initiative with creative agency Media Red leverages Sony's commercial display technology to turn underutilized POS space into engaging, multi-sensory brand experiences.

Organizational alignment can drive exceptional retail media performance, writes Angela Myers of G-Comm, a division of Goodway Group.

Amazon partnered with Warner Bros. to create a Harry Potter “Back to Hogwarts” 3D shop on Amazon.com.