Consumer Engagement

A creative OOH campaign at select Kroger stores merges awareness and conversion outside the aisle.

New managed-service solutions allow brands to reach streaming audiences and optimize creative based on context and audience segments.

Imagine explores personalized AI, immersive brand takeovers and other innovations in consumer engagement.

We present a case study for this 2025 REGGIE Award winner: Shaq-a-licious XL Gummies Launch at Walmart.

Ask Ralph arranges shoppable outfits pulled from available inventory within the Polo Ralph Lauren brand.

The retailer's updated AI tool enhances search, personalization and product discovery across all banner apps.

New shoppable ad feature allows CPG marketers to guide users to multiple retailers.

Five activations show how brands are reimagining pop-ups as cultural events that drive connection, conversation and conversion.

Combining online ads with in-store demos helped the digital-native brand drive trial, awareness and new-to-brand sales.

Here's a snapshot of an industry leader from the P2PI member community.