Target Expands AI Strategy With ChatGPT App The conversational experience blends discovery, curation and checkout, and it reflects a broader shift happening in retail. Giant Food Fosters Loyalty With Differentiated Rewards The Ahold Delhaize banner focuses on value, emotional connections to draw cost-conscious shoppers. Dollar Tree CMO Messerschmitt Reveals Its Four Shopper Types — and Two Driving Its Future The retailer's marketing chief discussed the growing role of influencers in the value chain's marketing strategy at P2PI LIVE. How Coca-Cola Grew In-Store Sales at Dollar General Learn how the beverage company partnered with the retailer's media network and Vestcom for effective in-store media activation. Kroger Precision Marketing Puts AI Insights in Client Inboxes The RMN's automated, AI-driven weekly summary, "Agent Monday," is part of a wave of updates focused on helping CPG brands stay nimble as consumer trends change and access data and insights faster. P2PI Events Mark your calendar for Path to Purchase Institute events in 2026. Members receive discounts on registration. How Southern Glazer's Bridges the BevAlc Data Gap The siloed BevAlc network has typically kept suppliers blind to consumer behavior trends. Universal Coupons: The Future of Consumer Promotions Learn how brands are fighting fraud and building stronger connections, writes The Coupon Bureau's Brett Watson. Estee Lauder Bolsters DTC Strategy With AI-, Data-Driven Approach The beauty company leverages data and emerging tech to improve its speed to market and build more cohesive brand experiences. Kroger Unveils Most Comprehensive Digital App Refresh to Date The new experience was designed to be food-forward, simplified and customer-centric. First Previous 6 7 8 9 10 Next Last
