Consumer Engagement

Branded activations in South Carolina and Ohio include a guided scent journey and interactive activities to help visitors experience its in-house perfumery.

Learn how the collaboration better connects brands to millions of engaged shoppers.

Join leaders from Danone, Roundel, and Chomps to discover how imaginative storytelling, bold creative activations, and emerging tech can captivate consumers in today's demanding market.

The anniversary campaign taps Lindsay Lohan, Amy Sedaris and Patricia Arquette to celebrate the mash-up's continued momentum. 

Singer Hailee Steinfeld fronts an omnichannel campaign designed to deliver a sensorial fragrance experience for shoppers. 

The tool is now available on Kroger Family of Companies' websites and apps.

Vista Grande's Russ Onish and Emily Higgins discuss why creative is the key to making in-store digital screens more effective.

In part 2 of our survey results, we provide a crucial window into the attitudes and behaviors of younger versus older shoppers on a range of topics — including in-store shopping and technology.

Church & Dwight, Placer.ai and retail strategist Ian Scott will share fresh insights on omnichannel engagement, consumer behavior and the future of the physical store.

Gamers who purchase Brisk iced tea can engage with the "Splatoon Raiders" launch through in-store displays, receipt submission and a sweepstakes.

Recent trends, in-store inspiration, campaign activity and member Q&A with LPi Group.

The company's "Saved by the Box Tops" campaign brings retro-inspired packaging to stores and invites consumers to look back on its Box Tops for Education partnership.