Consumer Engagement

Market 32, Price Chopper and Tops Markets launched redesigned websites and mobile apps powered by Instacart’s Storefront Pro.

Expanding retail media into interactive streaming environments, the beauty brand is the first to use a native live-shopping feature powered by Amazon Ads on Twitch.

Behind the scenes, AI quietly powers everything from inventory planning to digital discovery, fueling what Target calls a "multiplier for growth and creativity."

VML's Hugh Fletcher explains how the appetite for in-store immediacy and strategic use of technology is having an effect across channels.

As competitors chase automation, Publix doubles down on human connection — and shows why it still wins with service, simplicity and soul.

From ChatGPT-powered shopping to workforce certifications, Walmart continues to scale AI across its operations and shopper experience.

Here's a snapshot of an industry leader from the P2PI member community.

As in-store retail media surges with opportunities, Albertsons Media Collective's Liz Roche sees the retailer's stores as underleveraged canvases for inspiration and experimentation that extend beyond digital screens.

Epsilon's Tamara Oliverio offers tools to offset shopper frustrations and reinforce value at a time when it matters most.

A former Lowe's Media Network and Roundel director is leading the venture.