Consumer Engagement

Aliza Freud, CEO of SheSpeaks, and leading creators, break down what truly makes sponsored content convert.

More than 175 stores across the country now offer delivery, including both one-hour and a bulky-item solution.

The program integrates brand partners directly into Amazon’s seasonal campaigns, including 3D OOH, live, experiential and retail media.

The execution expands on Target's strategy to create experiential, fandom-driven merchandising that blends entertainment IP with physical retail.

Six campaigns won OmniShopper Awards in four "In-Store Marketing" categories.

Learn how Hershey is doubling down on shopper insights to boost baskets, deepen engagement and drive incremental growth.

Strategic spending and regional divides shape seasonal shopping outlook.

With inflation speeding up again, consumer sentiment has slipped, and that is going to have a big impact on their holiday spending.

The retailer's partnership with Swiftly builds on momentum within the convenience channel.

SEG’s solution replaces static PDFs with interactive, dynamic circulars featuring video and recipes, with more enhancements to come.