When Therabody wanted to launch its products in third-party retailers in the U.K., the fitness and wellness brand turned to experiential agency Stellar Global.
On Sept. 12, Storefronts (think upfronts for in-store retail media) will give brand marketers a free opportunity to hear from U.S. retailer media networks on their 2025 plans and explore new trends and strategies.
The ad tech company hired executives from Criteo and Walmart Connect to play a crucial role in advancing Convert, PubMatic's unified self-service ad platform.
In collaboration with The Trade Desk, the beta offering helps brands reach CVS loyalty members across off-site touchpoints, including programmatic display and CTV.
Albertsons Media Collective's Evan Hovorka and Threefold's Matthew Lee share their thoughts on the challenges related to measurement standardization, new technologies creating technical headwinds for measurement improvements and much more.
P2PI's fourth annual program celebrates the year’s best digital, in-store, integrated and collaborative marketing activations, as well as best packaging. Enter by Friday, July 26.
Our exclusive research examines how brand, retailer and agency professionals are leveraging AI, including their concerns about the technology and how they plan to continue to use it.
Nominated by their industry peers and selected by our editors, this talented group is redefining the future of commerce marketing. Get to know them here ...
