The Path to Purchase Institute and a handful of our sister brands are on Folio's shortlist for excellence in editorial content and design across print and digital media in the publishing community.
Recent research from Skai indicated that commerce ads across retail media and social media grew substantially, while paid search spending focused more on services than goods.
An initiative uniting multiple media service providers, including Vibenomics, Mood Media, Sellr Technologies and FuelMedia TV, expands access to digital audio and display inventory.
Walmart is continuing to beef up its retailer media network by adding features and self-service capabilities through new partnerships with four e-commerce ad platforms.
The personal care brand leveraged Skai and Stella Rising to drive brand awareness and grow new customers using Amazon’s demand side platform (DSP) and Sponsored Ads.
Momentum Commerce's “2022 Amazon Prime Day Brand Scoreboard,” details how brands cut prices, increased their advertising investment or largely sat tight before and during the event.
