Burt's Bees Teams With Amazon on 'Screencare' Product Sets
Burt’s Bees is selling six skincare sets inspired by top genres on Amazon Prime Video.
These Screencare selections — selling on Amazon’s Canadian site — are curated according to viewers’ streaming habits. The six sets are geared to the Romance Lover, the Action Fan, the Comedy Buff, the Drama Seeker, the Horrorphile, and the True Crime Binger.
The horror selection, for example, is designed to tackle breakouts and dark circles brought on by feeling fear. Products recommended for comedy fans include skin-protecting and rejuvenating ingredients to help prevent fine lines and wrinkles brought on by laughter.
Products can be purchased individually or as part of a set and range from the Burt’s Bees biocellulose gel face mask for 4.99 Canadian dollars to the brightening serum priced at 29.99 Canadian dollars. Other options include facial towelettes, lip balms, eye masks, eye balms and face cleansers.
Clorox Co.-owned Burt’s Bees worked with Amazon Ads Brand Innovation Lab to bring the campaign to the e-tailer. A digital campaign, including a dedicated page within the brand's shop on Amazon.ca, launched June 3 and is running throughout the summer. Other promotional activity includes ads on FireTV, IMDb, social media and influencer activity as well as movie and TV influencers promoting the sets across Meta and TikTok.
Burt’s Bees marketing team developed the campaign, FCB Canada handled creative, OMD handled media buying and Devon handled PR.
