Agency

Amazon has elevated Tinuiti to “advanced partner” status through a new global recognition program that recognizes partners based on the growth they deliver for Amazon's Ads Partner Network.

The Path to Purchase Institute and a handful of our sister brands are on Folio's shortlist for excellence in editorial content and design across print and digital media in the publishing community.

Recent research from Skai indicated that commerce ads across retail media and social media grew substantially, while paid search spending focused more on services than goods.

The retail media offering allows brands to message consumers with a short-form video ad so they can add products directly to their digital cart.

An initiative uniting multiple media service providers, including Vibenomics, Mood Media, Sellr Technologies and FuelMedia TV, expands access to digital audio and display inventory.

Walmart is continuing to beef up its retailer media network by adding features and self-service capabilities through new partnerships with four e-commerce ad platforms.

This year's guide features in-depth profiles from 10 leading companies.

A snapshot of industry leaders from the P2PI member community: Public Label Agency and Chomps.

The personal care brand leveraged Skai and Stella Rising to drive brand awareness and grow new customers using Amazon’s demand side platform (DSP) and Sponsored Ads.

CitrusAd’s API attracts retailer partners and enables brands and agencies to manage national retail media campaigns from a single source.