CoolerX Launches Self-Service In-Store Platform
In-store retail media and merchandising platform CoolerX (formerly Cooler Screens) has launched a self-service platform leveraging its proprietary AI technology for retailers.
The solution gives retailers access to the company's One Store One Platform to plan, execute and optimize their in-store retail media campaigns in-house, according to a statement shared with the Path to Purchase Institute.
The platform is built on CoolerX's proprietary AI technology and powered by real-time data and interaction signals. It was created to give retailers “control and flexibility” over their in-store media and merchandising strategies, per the statement.
"Our One Store One Platform self-service solution is designed to equip retailers with the tools and insights they need to succeed in today's competitive landscape," Artem Lavrinovich, chief data and product officer, CoolerX, said in the statement. "By bringing the power of our AI technology in-house, retailers can now take full control of their in-store media and merchandising campaigns. This puts the speed, precision and performance of our technology within their reach to create a truly seamless and tailored in-store experience that drives customer engagement, loyalty and ultimately, sales. We believe this platform is a critical step forward in helping our clients unlock new growth opportunities and thrive in the rapidly evolving world of retail."
Retailers using the self-service platform can leverage CoolerX's “Intent Engine,” which uses analytics and machine learning and integrates multiple data sources, including consumer behavior, contextual signals and first-party retailer data to identify consumer interests and intent. From there, the company's “Dynamic Content Engine” can enhance campaign content to serve “the most relevant and engaging” advertising and merchandising creative to shoppers, the company said.
The insights gained from CoolerX’s self-service platform can help retailers enhance the store experience and deliver highly targeted marketing opportunities that resonate with individual shoppers.