Deadline EXTENDED for 2024 OmniShopper Awards

From cutting-edge retail media activations and viral social media campaigns to traditional methods such as in-store displays and signage, this year's program celebrates innovative marketing activations and excellence in shopper engagement across the path to purchase.

Brands, retailers, marketing/shopper commerce agencies, shopper-facing solution providers and social media operators are encouraged to enter any number of activations in the 15 categories listed below to showcase their expertise and success using diverse activation strategies amidst rapid changes in how consumers discover, evaluate and purchase products.

To be considered, programs must have been activated between June 1, 2023, and May 31, 2024. Remember, P2PI member companies can submit up to five free entries. 

OmniShopper Awards Categories

• Digital Marketing: Digital Media (Non-Retail Media), Retail Media, Mass Media, Social Media, Mobile.
• In-Store Marketing: Digital Activation (Non-Retail Media and Retail Media), Product Displays (Temporary and Long-Term), On-Shelf Campaign, Store/Aisle Reinvention.
• Marketing Collaboration: Brand-Retailer Single Activation, Long-Term Partnership.
• Integrated Activation: Shopper engagement program that reached shoppers across multiple touchpoints.
• Packaging: Innovative product packaging that features creative design, effectively communicates a brand's message and/or delivers sustainable solutions.