Vistar Media Launches in Brazil
Vistar Media, a New York-based out-of-home (OOH) media provider, together with PRODOOH, Vistar’s programmatic digital OOH activation team based in Mexico City, has officially expanded into Brazil. The companies joined forces in April to bring Vistar’s advertising capabilities to Latin America.
Vistar is now extending its supply-side platform (SSP) to media owners and demand-side platform (DSP) to buyers, in addition to dedicated activation and educational support for executing OOH advertising campaigns across Brazil, according to a media release. Here’s how:
- SSP: Vistar offers media owners a suite of tools as well as access to a network of marketing partners looking to extend the reach of their campaigns into new markets, such as Brazil. Vistar’s SSP allows media owners to efficiently manage their OOH inventory.
- DSP: Vistar's intelligent OOH platform enables brand marketers to plan campaigns that leverage hyper-contextual storytelling, from tapping into dynamic creative capabilities, audience targeting, weather triggers and third-party measurement studies to understand campaign ROI.
- Activation Tools & Support: Vistar offers specialized tools such as Auction Packages, which combines and packages any DOOH inventory or targeting into a single Deal ID, to help advertisers incorporate DOOH into their omnichannel marketing strategies. Vistar clients also have access to account support that help buyers bolster their media planning and activation.
- Educational Resources: Vistar clients can also access Vistar Academy, a learning platform for buyers and media owners on programmatic OOH. It includes interactive courses on the foundations of running DOOH campaigns and the value of specific products like dynamic creative.
Today, Vistar’s programmatic DOOH technology solutions are available in Mexico and Brazil, with plans to expand to Argentina, Chile, Colombia and Peru later this year. Additionally, the PRODOOH platform also recently expanded to the U.S. and Europe.
“Brazil’s advertising market has untapped potential, presenting brands with a unique local audience to reach across a variety of premium DOOH screens,” Eugenie Chen, senior vice president, strategy and partnerships at Vistar Media, said in the release.
“We’re excited to leverage Vistar’s industry expertise and leading technology to bring programmatic advertising excellence to Brazil,” added Guillermo Cuadrado, partner and country manager of Brazil at PRODOOH. “With Vistar’s comprehensive OOH platform, advertisers – regardless of their physical location – can activate campaigns across premium digital signage throughout Brazil, while local media owner networks now have the tools needed to monetize their inventory and reach marketers around the world. It’s a pivotal time for OOH in Latin America, and I look forward to seeing more brands in Brazil and beyond excel in this space thanks to Vistar’s industry-leading technology.”
"Integration with a SSP like Vistar Media enhances our position as a publisher, significantly expanding the volume of new business and the visibility of our inventory in the global market,” added Ricardo Hilsdorf, head of programmatic media at Helloo.