Agency

Ibotta will provide customers access to exclusive and personalized offers through the Schnucks Rewards program while co-developing more dynamic experiences, specifically in stores.

In-store signage uses a “Latin Flavors: Vibrant Tastes, Fresh Possibilities” message and a QR code to direct shoppers to a promotional page within Kroger.com.

P2PI's latest propriety research examines how brand, retailer and agency professionals are leveraging AI, including their concerns about the technology and how they plan to continue to use it.

P2PI members have exclusive access to review the full findings from proprietary research examining how consumers have adapted their shopping habits during the last year, both in stores and online.

The rebrand reflects the agency's transformation into an enterprise-wide solutions partner for the global commerce marketing industry.

P2PI spoke with VP Steph Hoppe on the c-store's “It’s Not Crazy, It’s Casey’s” campaign, as well as its growing store footprint and food business.

CMX has implemented multiple enhancements to align with IAB’s set of industry guidelines for retail media and measurement.

We're proud to reveal the top 25 commerce marketers pioneering retail media through our second annual program.

The marketing firm has acquired Deliver Media and L&D Mail Masters to include services powered by predictive analytics and target modeling.

New partnership will allow PubMatic’s advertisers to enhance campaigns by reaching Klarna’s audiences at the point of purchase.

The U.K. retailer introduced LS Eleven Media Services, formerly known as Asda Media Partnerships, to key suppliers after appointing SMG as its new retail media partner in January.

Marketing company Quad has expanded its partnership with the West Coast grocer to launch its in-store retail media network, including digital kiosks, endcaps and shelf screens.