02/29/1992
Information Resources Unleashes Next Generation of Scanner Data
In the latter 1980s, product marketers were exposed to the fIrst wave of information made possible through the then-emerging technology of checkout scanning.
THIS CONTENT IS EXCLUSIVE TO PATH TO PURCHASE INSTITUTE MEMBERS
Join the only professional membership community serving the entire ecosystem of CPG brands, retailers, agencies and solution providers along the path to purchase.
P2PI MEMBERS
Activate your account
JOIN P2PI
Contact us for membership options and pricing