Welch's, Olly, Bob Evans Among Brands Driving High Incremental Sales
Campaigns from six brands that converted real-world consumer intent into measurable sales are recognized in a new report from InMarket.
The company's Breakthrough Outcomes focused on efforts from Welch's, Olly, Bob Evans Farms, The Laughing Cow, Monkey Shoulder Scotch Whisky and Tullamore D.E.W. Irish Whiskey.
The findings arrive at a moment of mounting pressure for brand marketers. Nearly one-fifth of marketers cite doing more with less budget as their biggest challenge this year, according to InMarket's 2026 Predictions research.
With consumers now spending more than 9 hours daily with digital media, the path to purchase has become both more fragmented and data-rich. This year’s Breakthrough Outcomes campaigns demonstrate how brands that combine precision timing with real-time activation can succeed.
Here's how each campaign performed:
Welch's used bright spring creative to promote their new sparkling beverages, driving $1.5 million in incremental sales and a 2.1% sales lift. This campaign also won a 2025 OmniShopper Award in the "In-Store Marketing: Digital Activation" category.
Olly met families during back-to-school with "Wellness is in Session," delivering $1.5 million in incremental sales and $10.06 iROAS.
Bob Evans Farms paired breakfast creative with a clear aisle directive, generating $1.1 million in incremental sales, 3.0% sales lift, 3.1% unit lift and $11.43 iROAS.
The Laughing Cow used iconic wedge creative and a "Find Store" call to action, achieving a 3.6% sales lift, $1.18 iROAS and $58K in incremental sales.
Monkey Shoulder & Tullamore D.E.W. leaned into a bold St. Patrick's Day cash-back offer with seamless redemption, driving 23.3% incremental lift and a $0.29 cost per incremental visit.
The five campaigns had three strategic pillars in common:
1. Precision Timing. From meal planning to seasonal moments like back-to-school and the holidays, these brands reached customers at peak purchase intent, translating into incremental sales and high iROAS across the board.
2. Creative Clarity. High-impact visuals paired with clear aisle directives, retailer cues and seamless rebate experiences removed friction, guiding shoppers from awareness to purchase.
3. Data-Led Personalization. Real-time activation and precision audience targeting helped these brands cut through a crowded marketplace and stay relevant when attention was scarce.
