VIDEO CASE STUDY: Intel Brings Human Touch to Retail Experience

Intel partnered with agency Outform to transform a retail space into an interactive and educational theater.

The Intel AI Experience was surrounded by floor-to-ceiling LED screens that offered dynamic and immersive storytelling, said Vana Ghazarian, head of global marketing at Intel. The company sought to reach Gen Z and Millennial professionals, creatives and gamers.

This effort received a 2025 OmniShopper Award in the Collaborative: Brand-Retailer (Single Activation) category.

Watch the video to see the retail space in action and learn how influencer partnerships boosted excitement for the monthlong event.