Gopuff and Koddi's collaboration has grown from a pilot program to an always-on measurement tool that allows brands to track the long-term impact of their campaigns.
Ten executives from companies such as Netflix, Heineken and Dick's Sporting Goods will help guide Big Happy’s growth in omnichannel advertising and CGI-driven creative technology.
At Retail Media Summit Canada, Amar Singh, senior director of retail insights at Kantar, explained how agentic AI is poised to handle research on a shopper’s behalf right through to purchase.