Business Intelligence (BI)

Built with LiveRamp, pioneering retail media solution is being piloted by PepsiCo.

Here's how brands can go beyond simple shopper recognition to a more effective response, writes Epsilon's Heather Campain.

The club retailer will gain access to the commerce intelligence system in 2027.

Sean Turner of Swiftly explains how to reach consumers at relevant moments — and at scale.

Computer vision company Arpalus aims to strengthen Instacart’s inventory accuracy.

The retailer media network introduces agentic AI, new customization features.

Walmart Connect is bringing its audiences and closed-loop measurement into additional DSPs and programmatic buying environments advertisers already use.

The new measurement tool analyzes 52 weeks of campaign-driven buyer behavior to quantify long-term impact, focusing on new, repeat, lapsed and loyal customers.

A Nivea campaign at Walmart shows the power of strong demand-side platforms, writes Infillion's Liz Weinsten.

Here's how the company is helping teams move beyond directional trends and toward clear answers.

Brands on the Dollar General Media Network will be able to plan, execute and measure full campaigns through a partnership with Kevel and The Trade Desk.

Here's how brands can turn shopper interactions into learning opportunities, writes Epsilon's Heather Campain.