Consumer Analytics

See what the agency's business development lead has to say about better shopper marketing strategies and data-driven solutions.

See what the agency's SVP has to say about BevAlc strategy and accelerating discovery.

The update gives U.S. advertisers more granular visibility into where Amazon DSP campaigns drive sales beyond Amazon.

The next phase of success will belong to companies integrating multiple aspects of their business into a single strategy, writes Blue Chip's Sarah VanHeirseele.

AWG's partnership with RSA America expands loyalty, e-commerce, mobile, retail media and AI capabilities.

CVS, Albertsons, Dollar General and others shared retail media-related advancements and news during the month.

Tech exec stresses importance of flexibility as retail media evolves.

CMO Nick Hammitt has the opportunity to "play and figure out" all the advances in technology and AI to drive growth and impact for the organization.

Nearly half of the consumer product executives surveyed say influencing algorithmic recommendations will be critical within five years, but only 21% feel prepared to deliver.

The new measurement tool analyzes 52 weeks of campaign-driven buyer behavior to quantify long-term impact, focusing on new, repeat, lapsed and loyal customers.