Customer Retention / Loyalty

Back-to-school shoppers plan to spend more this year, but they are hunting harder for deals and incentives and willing to switch brands or retailers, according to a new Snipp consumer study.

See what the agency's SVP has to say about BevAlc strategy and accelerating discovery.

The grocers' leaders explain why the deal is a strategic fit.

Seth Dallaire explains why Walmart U.S., Sam's Club and Walmart International are coordinating advertising operations.

The retailer triples its Member's Mark Community and launches a "Come Join Us" campaign while unveiling a fresh look to accompany store remodels and new builds.

Here's how brands can turn shopper interactions into learning opportunities, writes Epsilon's Heather Campain.

The warehouse club's member-first creator strategy could reshape what's on the shelf.

From "zebra striping" to return on ingestion (ROI), the definition of an adult beverage is fracturing. Here are the three data points to know in 2026.

Upgraded program brings more savings and perks as well as exclusive member-only benefits.

The platform can analyze internal sales and loyalty data alongside external inputs such as weather, holidays and local events.