Retail Media Unplugged: Epsilonโs Adam Skinner on the Collapsing Funnel, Agentic Commerce & the New In-Store Reality Skinner shares his views on the "collapsing" marketing funnel, why the next phase of growth could belong to mid- and long-tail retailers, and how brands can win in the era of agentic commerce. Michaels Refreshes Its Rewards Program Upgraded program brings more savings and perks as well as exclusive member-only benefits. Canadian Tire, Microsoft Partner to Launch AI Platform for Personalized Retail The platform can analyze internal sales and loyalty data alongside external inputs such as weather, holidays and local events.