Omnicommerce

Brands that show up in key planning moments while shoppers browse online will earn a spot on the list and in the basket, a Kroger Precision Marketing report says.

Integration across all five U.S. brands connects media to measurable e-commerce sales.

The move allows the fashion house to leverage the platform economy for faster growth and maintain brand control while streamlining multichannel selling operations.

HMT Associates' Joe Conti shares the playbook for driving incremental profit growth.

Here’s how Caper Carts provide continuous learning for retailers and shoppers.

The exec will depart at the end of June after 36 years to helm Dollar General.

Future bar code changes can give CPGs a unique touchpoint, writes AirBaton's Caleb Sheppard.

The interactive snack and beverage showdown culminates in free offers for winning products.

The platform can analyze internal sales and loyalty data alongside external inputs such as weather, holidays and local events.

Ulta Beauty created its first-ever collective of professional female athletes who embody confidence and resilience to encourage young consumers to stay in the game.