Ulta Showcases Women Athletes in Omnichannel Campaign Ulta Beauty created its first-ever collective of professional female athletes who embody confidence and resilience to encourage young consumers to stay in the game. Why the Discount Cycle Is Broken (and What Replaces It) When every day is the next big sales event, emotion beats timing, writes Momentum Worldwide's Adriano Lombardi. Amazon to Close 'Fresh' and 'Go' Stores, Doubles Down on Whole Foods The e-commerce giant will convert select locations to Whole Foods, while expanding grocery delivery and new convenience formats. Why Retail Is Returning to Real Life in 2026 Here's how brands can make the most of the in-store environment, writes Brandmovers' Francesco Onorato. Walmart, Kroger, Home Depot, Others Accelerate Agentic AI Deployments Google’s Gemini-powered AI tools are pushing retailers beyond pilots and into real-world execution across discovery, commerce and customer service. Rona Partners With Google Cloud, DoorDash to Boost AI, Omnichannel Offerings The Canadian retailer's recent partnerships automate store operations, enhance marketing and connect digital and physical shopping experiences. Sephora Grows Australian Footprint With Store Openings The beauty retailer is marking 10 years in Australia with new shops and redesigns.