Omnicommerce

P2PI's retailer profiles are updated and added to regularly with promotional developments, social media strategy, AI activity and more. Here is a sampling of recent profile updates — which are updated biweekly.

Menasha Packaging explores where adoption is accelerating, how brands are using transparency codes today, and how industry shifts could expand the role of 2D codes across commerce.

Building on the Retail + CPG Impact Series and grounded in findings from the U.S. Engagement Index Report, this session digs into what the top 23% of CPG and retail brands are doing differently.

The brand along with its agency partner share the details behind their award-winning, full-funnel campaign.

Brands that show up in key planning moments while shoppers browse online will earn a spot on the list and in the basket, a Kroger Precision Marketing report says.

Integration across all five U.S. brands connects media to measurable e-commerce sales.

The move allows the fashion house to leverage the platform economy for faster growth and maintain brand control while streamlining multichannel selling operations.

HMT Associates' Joe Conti shares the playbook for driving incremental profit growth.

Here’s how Caper Carts provide continuous learning for retailers and shoppers.

The exec will depart at the end of June after 36 years to helm Dollar General.