Loyalty

CMX is sharpening its AI strategy with a new platform designed to help advertisers make more informed decisions, with early tests pointing to measurable gains across the funnel.

Here are ways for brands to reach selective shoppers through on-pack strategy, writes AirBaton's Caleb Sheppard.

Here's how brands can turn shopper interactions into learning opportunities, writes Epsilon's Heather Campain.

A new infographic, produced by Snipp Interactive, illustrates how AI supports brands across the entire journey — from data and insights to activation, commerce and revenue optimization.

As wine demand softens, the brand is using loyalty to drive trial, capture data and rethink shopper engagement.

The app brings together deal discovery, meal inspiration and loyalty access.

SmartMeals provides personalized meal inspiration and an easier way to shop.

AirBaton's Caleb Sheppard shares common packaging mistakes and how the best brands overcome them.

The warehouse club's member-first creator strategy could reshape what's on the shelf.

Data insights at PepsiCo point to an increased expectation for brands to design products that meet consumers' unique interests and lifestyles.