Loyalty

Brandmovers' Jen Kunz shares what brands can learn from the uncomfortable overlap between two disciplines.

Retailer's chief digital officer detailed AI strategy at Groceryshop event.

Sean Turner of Swiftly explains how to reach consumers at relevant moments — and at scale.

The retailer explains how its kiosks easily unlock personalized offers, digital coupons and more.

Instead of a glorified search tool, the agentic assistant is designed to hold something closer to a running conversation with shoppers about their food needs.

The company's checklist provides a framework for evaluating the strength of a loyalty program and offers 20 considerations for brands looking to build programs that drive engagement and long-term value.

AWG's partnership with RSA America expands loyalty, e-commerce, mobile, retail media and AI capabilities.

The new measurement tool analyzes 52 weeks of campaign-driven buyer behavior to quantify long-term impact, focusing on new, repeat, lapsed and loyal customers.

CMX is sharpening its AI strategy with a new platform designed to help advertisers make more informed decisions, with early tests pointing to measurable gains across the funnel.

Here are ways for brands to reach selective shoppers through on-pack strategy, writes AirBaton's Caleb Sheppard.

Here's how brands can turn shopper interactions into learning opportunities, writes Epsilon's Heather Campain.

A new infographic, produced by Snipp Interactive, illustrates how AI supports brands across the entire journey — from data and insights to activation, commerce and revenue optimization.