How Brands Like Clorox, Brita Build Personalization-at-Scale Frameworks CPG marketers are pushing past internal barriers and operational complexity to deliver personalization at scale. Coca-Cola, Walgreens and Mom: Retail Media Promotion That Worked Executive Editor Tim Binder describes his personal experience with the Share a Coke campaign this spring. Clorox Targets 50% of Media Spend on 1-to-1 Personalization by 2030 The company will soon leverage advanced data insights to deliver hyper-targeted, personalized experiences.
