Innovations & Solutions

Future bar code changes can give CPGs a unique touchpoint, writes AirBaton's Caleb Sheppard.

Retail Cities' Brian Owens shares opportunities for brands along the latest consumer journey.

Loblaw is the first large Canadian retailer to offer products through Google's AI Mode and Gemini app.

The platform can analyze internal sales and loyalty data alongside external inputs such as weather, holidays and local events.

Consumers can use the integration to curate shopping lists by need, occasion.

Swiftly partnership modernizes promos with unified solution.

Target, BJ's Wholesale Club, Amazon and others revealed plans to expand store footprints and build up in-store experiences last month.

Here's how brands can make the most of the in-store environment, writes Brandmovers' Francesco Onorato.

Google’s Gemini-powered AI tools are pushing retailers beyond pilots and into real-world execution across discovery, commerce and customer service.

See how the prestige beauty giant is integrating Adobe's technology to enhance efficiency as well as modernize and accelerate campaign execution.