Innovations & Solutions

Freeosk's Dilini Fernando explains how experiential platforms can create demand and value for shoppers.

Brandmovers' Jennifer Kunz highlights unique programs resonating with consumers across categories.

Here are ways for brands to reach selective shoppers through on-pack strategy, writes AirBaton's Caleb Sheppard.

Mazza will lead North American growth for the company, focusing on accelerating new business, and strengthening relationships with key retailers, brands and industry stakeholders.

P2PI's retailer profiles are updated and added to regularly with retail media activity, AI news, demographic data and more. Here is a sampling of recent activity — which is updated biweekly.

Gemini-enabled innovations make it easier for consumers to find products and buy across Google surfaces and the retailer’s digital channels.

A new AI phone system provides faster support for shoppers calling the retailer with questions and seeking project advice.

Partnership marks one of the delivery company’s largest grocery expansions in Canada.

Learn how the retailer is ramping up personalization in stores and online.

The move allows the fashion house to leverage the platform economy for faster growth and maintain brand control while streamlining multichannel selling operations.