Digital Transformation

Arc Worldwide's Marianne Lacle and Fabia Talhame highlight the in-store moves CPGs can make for success.

Diageo's head of content and Placer.ai's CMO will explore how consumer behavior and omnichannel content strategies are reshaping the in-store experience.

The retailer also is launching a Backyard Escapes brand program in partnership with Vizio.

AWG's partnership with RSA America expands loyalty, e-commerce, mobile, retail media and AI capabilities.

CMO Nick Hammitt has the opportunity to "play and figure out" all the advances in technology and AI to drive growth and impact for the organization.

Mazza will lead North American growth for the company, focusing on accelerating new business, and strengthening relationships with key retailers, brands and industry stakeholders.

Gemini-enabled innovations make it easier for consumers to find products and buy across Google surfaces and the retailer’s digital channels.

Integration across all five U.S. brands connects media to measurable e-commerce sales.

The retailer media network expands collaboration with Reddit and Pinterest while introducing new on-site advertising tools and a certification program.

As wine demand softens, the brand is using loyalty to drive trial, capture data and rethink shopper engagement.