Personalization

Sean Turner of Swiftly explains how to reach consumers at relevant moments — and at scale.

Turner joins the grocery giant from The Fresh Market, where she led marketing for nearly two years.

Instead of a glorified search tool, the agentic assistant is designed to hold something closer to a running conversation with shoppers about their food needs.

The company's checklist provides a framework for evaluating the strength of a loyalty program and offers 20 considerations for brands looking to build programs that drive engagement and long-term value.

Revenue grew 14% to $1.04 billion in Q2 as the grocery technology company expanded its retail partnerships and technology offerings.

The tool is now available on Kroger Family of Companies' websites and apps.

Notable P2PI in-store headlines include an exclusive look at Target, new technology, and stars of sport and screen driving product discovery.

Seven signals are defining the future of commerce, media and the shopper experience. Read on for insights from leading brands, retailers, agencies and tech providers.

Learn how the partnership uses first-party shopper data to place brand messaging wherever targeted audiences are.

The P&G-owned beauty brand has added generative AI and predictive modeling capabilities to its 10-year-old Skin Advisor platform.