Personalization

Brandmovers' Jen Kunz shares what brands can learn from the uncomfortable overlap between two disciplines.

Retailer's chief digital officer detailed AI strategy at Groceryshop event.

Conversations at Groceryshop revealed how brands can and should rethink product discovery to earn a place in AI-enabled recommendations.

Omni-Impact update also adds four new ad channels to track.

The retailer media network unveils full-funnel measurement, social and commerce tools to connect with home-improvement consumers.

Sean Turner of Swiftly explains how to reach consumers at relevant moments — and at scale.

Turner joins the grocery giant from The Fresh Market, where she led marketing for nearly two years.

Instead of a glorified search tool, the agentic assistant is designed to hold something closer to a running conversation with shoppers about their food needs.

The company's checklist provides a framework for evaluating the strength of a loyalty program and offers 20 considerations for brands looking to build programs that drive engagement and long-term value.

Revenue grew 14% to $1.04 billion in Q2 as the grocery technology company expanded its retail partnerships and technology offerings.

The tool is now available on Kroger Family of Companies' websites and apps.

Notable P2PI in-store headlines include an exclusive look at Target, new technology, and stars of sport and screen driving product discovery.