Personalization

The retailer's connected TV solution rolls out a curated marketplace, expanded partnerships with tech companies.

Former Google exec tasked with advancing data-driven, consumer-centric marketing in everyday health initiatives.

Learn how the AI assistant can access product price history, transcribe handwriting and make purchases on other sites.

Here's how brands can turn shopper interactions into learning opportunities, writes Epsilon's Heather Campain.

Gemini-enabled innovations make it easier for consumers to find products and buy across Google surfaces and the retailer’s digital channels.

A new infographic, produced by Snipp Interactive, illustrates how AI supports brands across the entire journey — from data and insights to activation, commerce and revenue optimization.

Integration across all five U.S. brands connects media to measurable e-commerce sales.

By capitalizing on high-intent cultural peaks and co-authoring content with trusted creators on YouTube, Unilever is shifting from chasing reach to building sustained brand desire.

The retailer media network expands collaboration with Reddit and Pinterest while introducing new on-site advertising tools and a certification program.

Learn how the retailer is ramping up personalization in stores and online.