Personalization

The in-ChatGPT experience guides users to the products they’re searching for in less time and with the most up-to-date information.

As consumer expectations rise beyond price, companies like Kroger and Danone are reengineering their loyalty strategies so they don't just offer better rewards, but rather deliver more personalized, connected experiences.

The new digital experience aims to deliver easier online shopping experience.

New integrations allow for direct product placement and measurement, signaling a shift in how CPG brands like L’Oreal approach streaming ad spend.

Here’s how Caper Carts provide continuous learning for retailers and shoppers.

The plan from CEO Michael Fiddelke includes investments in store operations and a revival of product development.

Retail Cities' Brian Owens shares opportunities for brands along the latest consumer journey.

The tools are designed to enhance cross-category shopping behavior and let advertisers reach consumers as they enter new verticals.

Consumers look to the category for more than quenching thirst, Circana research shows.

The platform can analyze internal sales and loyalty data alongside external inputs such as weather, holidays and local events.