Personalization

Notable P2PI in-store headlines include an exclusive look at Target, new technology, and stars of sport and screen driving product discovery.

Seven signals are defining the future of commerce, media and the shopper experience. Read on for insights from leading brands, retailers, agencies and tech providers.

Learn how the partnership uses first-party shopper data to place brand messaging wherever targeted audiences are.

The P&G-owned beauty brand has added generative AI and predictive modeling capabilities to its 10-year-old Skin Advisor platform.

AWG's partnership with RSA America expands loyalty, e-commerce, mobile, retail media and AI capabilities.

Learn how consumers can use the chat-style tool to get product recommendations for their gift-giving occasions.

CMO Nick Hammitt has the opportunity to "play and figure out" all the advances in technology and AI to drive growth and impact for the organization.

The retailer's connected TV solution rolls out a curated marketplace, expanded partnerships with tech companies.

Former Google exec tasked with advancing data-driven, consumer-centric marketing in everyday health initiatives.

Learn how the AI assistant can access product price history, transcribe handwriting and make purchases on other sites.