Personalization

Learn how consumers can use the chat-style tool to get product recommendations for their gift-giving occasions.

CMO Nick Hammitt has the opportunity to "play and figure out" all the advances in technology and AI to drive growth and impact for the organization.

P2PI's retailer profiles are updated and added to regularly with promotional developments, social media strategy, AI activity and more. Here is a sampling of recent profile updates — which are updated biweekly.

The retailer's connected TV solution rolls out a curated marketplace, expanded partnerships with tech companies.

Former Google exec tasked with advancing data-driven, consumer-centric marketing in everyday health initiatives.

Learn how the AI assistant can access product price history, transcribe handwriting and make purchases on other sites.

Here's how brands can turn shopper interactions into learning opportunities, writes Epsilon's Heather Campain.

Gemini-enabled innovations make it easier for consumers to find products and buy across Google surfaces and the retailer’s digital channels.

A new infographic, produced by Snipp Interactive, illustrates how AI supports brands across the entire journey — from data and insights to activation, commerce and revenue optimization.

Integration across all five U.S. brands connects media to measurable e-commerce sales.