Digital Commerce

The push blends influencer expertise and social-first storytelling to drive engagement and highlight product benefits.

The retailer also is launching a Backyard Escapes brand program in partnership with Vizio.

CPGs that plan earlier and think beyond hero SKUs can win the event, writes Harvest Group's Jackie Lewis.

The majority of those stores will be discount supermarkets.

Skinner shares his views on the "collapsing" marketing funnel, why the next phase of growth could belong to mid- and long-tail retailers, and how brands can win in the era of agentic commerce.

The full-funnel effort includes retail media and in-store activations at Walmart, Costco and multiple grocers.

The summer-themed digital series brings interactive shopping to fans of Bravo across multiple platforms, including Peacock and TikTok.

AWG's partnership with RSA America expands loyalty, e-commerce, mobile, retail media and AI capabilities.

Retailer rolls out membership program in first market outside U.S.

The campaign features star Milly Alcock, limited-edition products inspired by Krypton's rebel girl beauty, and immersive activations across select stores nationwide.