Q&A: Blue Chip's Sonja Evans Talks Synthetic Audiences and Shopper Tension See what the agency's SVP has to say about BevAlc strategy and accelerating discovery. What It Takes to Claim the $40 Billion Alcohol Opportunity Surfside's Jon Lowen explains how retailers can better reach consumers ready to buy BevAlc digitally. When Your Best Customers Get Bored: The Midlife Crisis of Mature Loyalty Programs Brandmovers' Francesco Onorato shares a playbook for reinvigorating loyalty efforts without alienating the audience that built it. Sponsored Optimizing Peak Season: How The Container Store and Academy Sports Prepare Earlier to Protect Conversion, Brand, Sales, Margin Learn how AI plays a practical role — not as experimentation, but as a way to monitor risk, detect issues early and keep execution tight during peak. Brita Partners With Kyle Richards for Amazon Live Prime Day Activation The push blends influencer expertise and social-first storytelling to drive engagement and highlight product benefits. Walmart to Acquire CTV Ad Platform Vibe.co The retailer also is launching a Backyard Escapes brand program in partnership with Vizio. Amazon Prime Day 2026: 6 Key Trends for Brands to Watch CPGs that plan earlier and think beyond hero SKUs can win the event, writes Harvest Group's Jackie Lewis. Empire to Open 70 Grocery Stores Over Next Three Years The majority of those stores will be discount supermarkets. Retail Media Unplugged: Epsilon’s Adam Skinner on the Collapsing Funnel, Agentic Commerce & the New In-Store Reality Skinner shares his views on the "collapsing" marketing funnel, why the next phase of growth could belong to mid- and long-tail retailers, and how brands can win in the era of agentic commerce. Inside Kellanova's Omnichannel Program With U.S. Soccer The full-funnel effort includes retail media and in-store activations at Walmart, Costco and multiple grocers. 1 2 3 4 5 Next Last
