The retailer is developing a gateway for AI-powered shopping, while Walmart and Samβs Club Connect execs point to opportunities for brands to influence product discovery in conversational experiences.
Research from The Harris Poll and Quad highlights opportunities for marketers to use in-store experiences, print and packaging to build shopper trust and loyalty amid digital fatigue.
A locker-room-inspired endcap, holiday gift packs and coordinated e-commerce and social promotions tie the grooming brand and retailer to football fandom throughout the season.