Digital Commerce

This webinar explores and substantiates on-box advertising (OBA) as an emerging ad channel with potential. The discussion includes categories, concepts and examples of OBA campaigns. Finally, a case study demonstrates how OBA can result in sales lift, a better customer experience and even better reviews.

After a successful launch, the U.K. retailer is adding hundreds of SKUs to its website and app based on customer search queries.

The e-commerce platform also introduced deeper insights for sampling campaigns and an integration that allows consumers to add products to their cart when shopping anywhere online.

Financial terms are not being disclosed but the deal has closed. The partnership will allow the two companies to offer their clients end-to-end commerce solutions.

Give Back Beauty partnered with actress Blake Lively to bring a new haircare brand exclusively to Target.

Join us for a quick-hitting trends presentation on grocery retail, followed by an interactive discussion with special guests from leading grocers who are innovating across the path to purchase. We explore evolving tactics for engaging with shoppers in-store; how BOPIS and curbside are affecting the shopper journey and new areas of opportunity; e-commerce and delivery strategies; experiments with social commerce/shoppable media, and much more.