Digital Commerce

The brand along with its agency partner share the details behind their award-winning, full-funnel campaign.

P2PI's retailer profiles are updated and added to regularly with promotional developments, e-commerce news, social media strategy, AI activity and more. Here is a sampling of recent profile updates — which are updated biweekly.

Freeosk's Dilini Fernando explains how experiential platforms can create demand and value for shoppers.

Here are ways for brands to reach selective shoppers through on-pack strategy, writes AirBaton's Caleb Sheppard.

Why brands and marketers are falling short and where the opportunity lies.

The board selected this c-suite executive to lead once Corie Barry steps down on Oct. 31.

Gemini-enabled innovations make it easier for consumers to find products and buy across Google surfaces and the retailer’s digital channels.

Integration across all five U.S. brands connects media to measurable e-commerce sales.

Partnership marks one of the delivery company’s largest grocery expansions in Canada.

The move allows the fashion house to leverage the platform economy for faster growth and maintain brand control while streamlining multichannel selling operations.