Digital Commerce

InMarket’s latest report reveals that two-thirds of consumers begin shopping by October. Here is how brands must adapt.

In this webinar, we’ll explore how consumer behavior is changing beneath the headline numbers, where trips are getting shorter and more frequent and which categories are gaining ground versus simply maintaining momentum.

Menasha's Regina Bailey explains the benefits of innovative packaging for consumer engagement.

Marinucci, who also serves on P2PI's Advisory Council, brings extensive consumer goods experience to her new role.

The Q3 survey highlights pre-trip planning, product discovery, online-to-offline purchasing, the types of in-store displays most likely to capture shoppers' attention and more. Members can download the full report now.

P2PI's retailer profiles are updated regularly with AI news, retail media developments and more. Here is a sampling of recent profile additions. The changes are made biweekly.

The Path to Purchase Institute's latest members-only report explores the market forces currently fueling the vitamins and supplements category.

The retailer media network unveils full-funnel measurement, social and commerce tools to connect with home-improvement consumers.

The Target Beauty Studio will launch on Sept. 10 in more than 600 stores and online at Target.com.

Neeli Straiges of 7th House Marketing shares how to leverage digital culture, creator partnerships and flexible retail media to drive in-store discovery.