Digital Commerce

Skinner shares his views on the "collapsing" marketing funnel, why the next phase of growth could belong to mid- and long-tail retailers, and how brands can win in the era of agentic commerce.

The full-funnel effort includes retail media and in-store activations at Walmart, Costco and multiple grocers.

The summer-themed digital series brings interactive shopping to fans of Bravo across multiple platforms, including Peacock and TikTok.

P2PI's retailer profiles are updated regularly with promotional developments, collaborations, AI activity and more. Here is a sampling of recent profile additions. The changes are made biweekly.

AWG's partnership with RSA America expands loyalty, e-commerce, mobile, retail media and AI capabilities.

Retailer rolls out membership program in first market outside U.S.

The campaign features star Milly Alcock, limited-edition products inspired by Krypton's rebel girl beauty, and immersive activations across select stores nationwide.

The retailer triples its Member's Mark Community and launches a "Come Join Us" campaign while unveiling a fresh look to accompany store remodels and new builds.

Brands offer a limited-edition collection of creative tools inspired by the film's colors and characters.

Menasha Packaging explores where adoption is accelerating, how brands are using transparency codes today, and how industry shifts could expand the role of 2D codes across commerce.