Digital Commerce

Singer Hailee Steinfeld fronts an omnichannel campaign designed to deliver a sensorial fragrance experience for shoppers. 

The tool is now available on Kroger Family of Companies' websites and apps.

Ahold Delhaize USA is teaming with Pear Commerce to further its digital commerce capabilities across the grocer’s five banners.

P2PI's retailer profiles are updated regularly with promotional activity, e-commerce developments, merchandising news and more. Here is a sampling of recent profile additions. The changes are made biweekly.

The former strategy and e-commerce lead will succeed Dyani Hanrahan, who departs at the end of the month.

Back-to-school shoppers plan to spend more this year, but they are hunting harder for deals and incentives and willing to switch brands or retailers, according to a new Snipp consumer study.

The integration marks another step in DoorDash's expansion beyond restaurant delivery as the company continues building its local commerce business.

See what the agency's SVP has to say about BevAlc strategy and accelerating discovery.

Surfside's Jon Lowen explains how retailers can better reach consumers ready to buy BevAlc digitally.

Brandmovers' Francesco Onorato shares a playbook for reinvigorating loyalty efforts without alienating the audience that built it.