BodyArmor, Walmart Still Working Out Together

For the third year in a row, Coca-Cola Co.’s BodyArmor is giving Walmart an account-specific overlay to its national purchase incentive encouraging shoppers to “Commit to Fit” for their New Year’s resolution. Shoppers who buy any BodyArmor product at Walmart from Dec. 26 through March 31 can upload a picture of their receipt through BodyArmorRewards.com/wm by April 7 to receive a reward equal to 50% of their purchase price via PayPal, Venmo or a Walmart e-gift card. The national incentive runs Jan. 1 to March 31 and rewards 50% of the purchase price through Venmo, PayPal or e-gift cards for companies including Nike, Spotify and Instacart. Aventura, Florida-based TPG Rewards administers the promotions. In stores, a BodyArmor pallet display is outfitted with a pole topper depicting Alex Morgan, captain of the National Women’s Soccer League’s San Diego Wave FC, and communicating the account-specific incentive. The sign carries a QR code that links to the redemption page for the promotion. Coca-Cola Co. also tied in to New Year’s resolutions season with a nearby pallet for Powerade and Core Power. A corrugate cutout of arms lifting weights positioned atop the case stacks alluded to gains while a base wrap positioned the brands as a way to hydrate during a workout and then recover from exercise. In regional activity, BodyArmor activated its sponsorship of the No. 12 Team Penske Ford driven by Ryan Blaney in the NASCAR Cup Series to run a sweepstakes with Walmart from Sept. 19 to Oct. 31, 2022. Open only to Arizona residents who entered through a promotional page within DrinkBodyArmor.com, the sweeps awarded two pit passes to the Nov. 6 NASCAR Cup Series Championship in Phoenix and a meet-and-greet with Blaney.

BodyArmor, Walmart Still Working Out Together

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