Best Buy is incentivizing purchases of Turtle Beach gaming headsets.The electronics retailer is promising a free one-year membership to its Reward Zone Gamers Club Unlocked loyalty program with purchase of a headset priced at $40 or more.Turtle Beach standees with pockets stocking Best Buy’s @Gamer magazine (see “Best Buy Offers Video …” in Related Articles) tout the incentive in stores. A supporting circular feature on May 26 also plugged $15 off select headsets.The effort continues a partnership that last fall placed customized demonstration endcaps for the headsets in some 770 stores. Employing a touch-screen tablet, the endcaps deliver unique content extolling product benefits and key elements of various SKUs. Running on an Android-based application, the content — which also includes trailers for popular video game titles — can be updated remotely, according to reports.