Gaming

The retailer builds excitement for the Nintendo Switch 2 and games with immersive parking lot activations.

In-game integrations and a traveling physical activation help the retailer connect with digitally savvy audiences in their areas of interest.

Learn about the retailer's "Intel Battle Stations" in select stores.

Kroger is running five sweepstakes as part of its ongoing “Points Plus Rewards” platform.

The retailer is turning 800 of its stores into temporary PokeStops as part of Niantic's AR mobile game, Pokemon Go.

Expanded and redesigned product displays have already rolled out to Best Buy’s camera experience shop stores, featuring twice the accessory space.

Exclusively in the retailer's mobile app, Best Buy Drops highlights new product releases and limited quantity deals across categories.

Recent retail news includes two retailers' foray into the metaverse and NFT space, plus a discount grocer rolls out a limited-edition clothing line.