Mondelez International\u0026#039;s belVita is promoting its breakfast biscuits at Meijer by positioning them as ideal iced coffee companions.A display ad on Meijer\u0026#039;s home page depicts the brand\u0026#039;s blueberry-flavored biscuits alongside a brand-agnostic iced coffee while communicating a \u0026quot;dip it. sip it. with belVita + coffee\u0026quot; message. The display ad is also part carousel, allowing shoppers to toggle through the brand\u0026#039;s various SKUs such as belVita banana-bread-flavored \u0026quot;Soft Baked\u0026quot; biscuits and peanut butter-flavored \u0026quot;Sandwich\u0026quot; biscuits. The display ad directs shoppers to an e-commerce page listing items from the brand while the carousel links shoppers to product-specific pages for the selected items. A feature within the retailer\u0026#039;s May 23 digital circular also employs the same creative and messaging as the display ad while encouraging shoppers to save $1 via an mPerks coupon on the purchase of two belVita SKUs. The offer is valid through June 19.