Tesco Adds to Its Online Beauty Assortment
Tesco customers now can order hundreds more branded makeup and nail products directly to their homes.
In November 2023, the U.K. retailer added more than 300 cosmetic SKUs from Coty’s Rimmel and Sally Hansen that customers could order for both home delivery or Click+Collect curbside pickup. The move was in response to customer feedback, which at the time found that “mascara,” “Rimmel” and L’Oreal's “Maybelline” were among the top 20 searched-for products that weren’t available for home delivery through the retailer’s website.
Fast forward a year, and Tesco has added approximately 450 additional beauty products from popular brands, including Maybelline, L’Oreal Paris and Essie (also owned by L'Oreal). Tesco has seen increased sales among these lines following their being added to its website and app.
"Following last year’s addition of Rimmel and Sally Hansen beauty products to Tesco Home Delivery and Click+Collect services, customers have continued to search on our website and app for more top brands, with Maybelline being the number one searched beauty brand," Marianne Aitken, Tesco’s category director for beauty and personal care, said in a news release.
That prompted the retailer to boost its online beauty offerings. "Delivering beauty products from Maybelline, L'Oreal Paris and Essie direct to customers, or for convenient collection from the majority of our large stores, means that we can save customers a trip and help them get even more choice and great value from Tesco," she continued.
To celebrate the launch, Tesco has been offering 3-for-2 loyalty Clubcard savings in-store and online.
Many products are also available on the Tesco Marketplace, which sells both Tesco products as well as SKUs from third-party sellers. Customers can earn Clubcard points when they shop the online marketplace, which is also integrated into the retailer’s website and app.