New research reveals that while 37% of shoppers are buying more frequently due to personalized recommendations, a significant pullback in spending is expected in 2025.
Research outlines the modern customer journey and the growing importance of e-commerce experiences that blend physical storefronts, social media and AI.
New research from Chicory and the Path to Purchase Institute validated that as shopper behaviors have evolved, in-recipe, contextual commerce is a major growth opportunity for the grocery industry.
The Microsoft and Verizon-funded digital merchandising platform helps CPGs target shoppers with in-store ads based on pre-planned holidays and real-time events.