In-Store Media News Briefs

2004-2005 In-Store Media News BriefsMore articles on in-store mediaRoots Installs 60-inch Interactive Window Display Sept. 18, 2007 -- Canadian apparel and accessories retailer Roots has installed an interactive window display outside its Toronto flagship store. Users can shop and browse the store at any hour and sign up for the company's "Roots Insider" email list. The retailer is working with environmental not-for-profit Zerofootprint to carbon offset each new subscription with a credit equal to driving a car a distance of 50 km. The display consists of a 60-inch image projected onto an interactive touch foil affixed to the inside of a window. When not in use, promotional video content is displayed. The system is powered by iGotcha Media's digital signage solution. Real World Communications will manage the installation and maintenance.Source: iGotcha MediaTesco TV Relaunched as "Tesco Screens" August 15, 2007 -- Tesco has relaunched its 100-store TV network as "Tesco Screens" under management from marketing consultancy Dunnhumby, which has cut advertising rates and pared down ad lengths to be more suitable to store environments.Dunnhumby took over management of the network from JCDecaux last August. In response to lackluster ad sales and performance, the network has moved away from longer, 30-second spots to targeted, 5-second spots without sound. Tesco research found that shoppers primarily want information on sales and new products, assistance in choosing what to buy, and ideas on how to use their purchases. Shorter, more tailored content delivering on these needs is achieving sales uplifts of 5% to 18%, according to Dunnhumby.The Tesco Screens network of 5,000 LCD and plasma screens is installed in 100 Tesco and Extra outlets, representing one-third of all Tesco sales in the UK.Source: aka.tvAdvance Auto Parts Shuts Down Network August 8, 2007 -- Advance Auto Parts has shut down Advance TV, one of the largest and longest-running retail media networks in the U.S., as part of a broad package of cost-cutting initiatives announced by the company in its second-quarter results for 2007.The network began operation in 1999 and was eventually expanded to three channels at nearly all of the retailer's 3,150 locations. While third-party advertising was featured, the retailer's primary objectives for the network were to enhance the customer experience and educate store associates about new products and services. Management hasn't discussed why the network was shuttered, but the considerable costs required to upgrade the system's aging content distribution technologies and CRT monitors likely played a big part in the decision, according to Bill Collins, principal of research consultancy DecisionPoint Media Insights.Source: DecisionPoint Media InsightsGas Station TV Dials in ESPN Sports Programming May 7, 2007 -- Gas Station TV (GSTV) has added ESPN content to the programming lineup of its gas pump network. The digital network broadcasts news, sports, weather and entertainment content to consumers on dual 20-inch LCD screens embedded in gas pumps.ESPN content on GSTV will feature the latest sports news and information updates. The content will be ad-supported and updated daily. ABC Television and GSTV previously announced an agreement to deliver content from ABC News and affiliated television stations such as local and national news. GSTV currently broadcasts on more than a 1,000 screens in major metro areas and plans to have more than 6,000 screens by year's end. Source: Gas Station TVSignStorey Inc. Acquires Captive Audience LLC April 26, 2007 -- Digital media network provider SignStorey Inc. acquired Captive Audience LLC of Newton, N.J. today. Captive Audience provides digital media services in the deli department of ShopRite and Big Y stores in the New York, Connecticut and New Jersey areas.The acquisition adds 250 stores to SignStorey's national network of 1,400 installed stores. The company claims to provide advertisers with 25% to 40% market coverage in the Northeast media markets of Philadelphia, New York and Boston.Retail banners with SignStorey installations include Supervalu's Albertsons, Acme, Shaws and Jewel, as well as regional grocers SaveMart, Pathmark, Price Chopper and Pick n' Save. Source: SignStoreyArizona Big O Tires Subscribes to AutoNetTV April 25, 2007 -- Big O Tires coop of Arizona, which operates 58 tire and service centers, has subscribed to the AutoNetTV waiting-room network.AutoNetTV provides educational and entertainment television programming in the waiting areas of automotive service centers. Programming integrates educational messages with movie reviews and celebrity interviews, new car reviews and entertainment programming from CBS.Source: AutoNetTVIKEA Deploys Network in 14 U.K. Stores IKEA has launched at digital signage network in 14 of its U.K. locations. The objective of IKEA TV in the initial phase is to promote the "Hero" product line.The 14 stores have been equipped with Scala InfoChannel software to distribute eight separate channels of content to screens distributed throughout the store. Each store uses an average of 8 screens placed at selected points-of-purchase. Content includes animated IKEA characters, product videos and local store messages, with message variety planned to increase in the future.IKEA operates more than 250 stores in 34 countries, including 29 in the U.S.Source: Scala Inc.News America Marketing Introduces Shelf Video Network March 23, 2007 -- News America Marketing will debut the SmartSource Shelfvision Video network of shelf-mounted video screens in June. The independently powered devices take up about three cubic inches of space with a video screen measuring nearly 4 inches diagonally. Motion-activated "teaser" ads on the screens invite shoppers to push a button to hear more about nearby products. News America Marketing's in-house field force will use flash memory cards to load ad messages onto the devices. News America claims the system is the only at-shelf video program available in grocery, drug and mass merchandise stores nationally. Other retailers have installed video networks, but those have typically been located at checkout or on store perimeters. News America's network extends to 34,500 supermarket, drug and mass merchandisers locations across the U.S., including Albertsons, Kroger, Winn-Dixie, CVS, Eckerd and Rite Aid.Source: News America MarketingTire Pros Rolls Out AutoNetTV Nov. 30, 2006 -- Tire Pros has agreed to install the AutoNetTV waiting-room network in the more than 300 stores it operates nationwide.AutoNetTV provides educational and entertainment television programming in the waiting areas of automotive service centers. The company has partnered with CBS on entertainment and news programming. Retail chains can integrate their own branded messages into the content. Studies have shown that 9 out of 10 vehicles have at least one maintenance or repair item that has not been performed, generally due to lack of education. Tire Pros sees the network as a tool to increase awareness of the services needed to ensure the performance and safety of vehicles.Source: AutoNetTVDrinksTV Taps Real Digital Media Signage Solution Nov. 29, 2006 -- Kyle Private Networks, which operates the DrinksTV in-store television network in more than 600 retail stores nationwide, has selected Real Digital Media's NEOCAST digital signage solution to manage the network.DrinksTV provides programming for beer, wine and spirits retailers and advertisers. KPN expects to extend the network to more than 1,000 stores by the end of 2007. Programming includes short segments featuring topics such as wine pairing, drink trends, party tips, trivia and exclusive DrinksTV "Pour It On" infotainment segments. Programming is updated weekly and is claimed to reach more than 33 million consumers annually.KPN operates both its DrinksTV (drinkstv.com) and PharmaSee TV (PharmaSee.tv) television networks from its corporate headquarters in Miramar, FL.Source: Real Digital Media (RDM)AutoNetTV Network Adds 3,300 Locations Oct. 25, 2006 -- AutoNetTV has inked agreements that will increase the size of its network to more than 3,600 locations by January 2007, according to the company. The network provides educational and entertainment television programming in the waiting areas of automotive service centers. Service retailers with installations include Midas, Goodyear, Big O Tires, Valvoline, Jiffy Lube, NAPA Auto and Chevron/Texaco. The company claims it will deliver one million viewers each month with the additional locations. The company has partnered with CBS on entertainment and news programming. Retail chains can integrate their own branded messages into the content. Source: AutoNetTVNo-Bank Kiosk Hits Hispanic Stores Oct. 11, 2006 -- Retailers in Southern California are piloting a new financial service and digital advertising kiosk that targets Hispanic shoppers.Developed by Irvine, CA-based Competisys Corp., the FundStream Program allows shoppers to cash checks, purchase cash cards and pay bills while an overhead digital network displays ads in Spanish and English. Dubbed "Banco el Mago," the Internet-enabled kiosks target shoppers who lack bank accounts.According to Competisys CEO William Prentice, "The Banco el Mago platform will provide cost effective services that are in demand from people who can't get, or don't want to get, a bank account, while the additional traffic that these services generate will make the stores happy and increase the value of the advertising displays." The system will test for six months in 100 Hispanic-oriented retail locations, including supermarkets, convenience stores, independent grocers and bakeries. Following the test period, 100 systems will roll out each month. "Hispanic customers are more likely to spend more time in the stores, are more likely to take a large family to the stores, have a higher propensity to perform certain financial transactions in this setting and are less likely to feel comfortable going to a bank," Prentice says. EDR Media will manage content on the digital advertising network. Participating stores will ultimately carry one Banco el Mago kiosk and at least one digital display.Source: CompetisysWal-Mart Mexico Installing 292-store Network Sept. 26, 2006 -- Wal-Mart de Mexico and Grupo Televisa are partnering on an in-store media network covering 292 stores across Mexico under the Wal-Mart Supercenter and Bodega Aurrera brands. Each store will feature more than 20 large-screen LCDs per store and IBM touchscreen kiosks, for a network total of more than 5,000 digital screens.Televisa, Latin America's largest media company, provides original content that includes informational segments and advertising spots. Content is customized by store type, with multiple channels per store, including a dedicated channel for the pharmacy in Supercenter locations. The Wal-Mex network rollout began in July 2006 and will be completed by early November. The network is powered by WireSpring software and IBM kiosks.Source: WireSpringA&P Rolls Out Circular Rack Ad Network Sept. 14, 2006 -- BLB Distribution Inc. will roll out Billboard Circular Racks (BCRs) to 278 A&P-owned supermarkets.The circular racks have two 2' x 4' billboards attached to each side and two compartments with display windows to house store circulars. A&P and BLB will share revenue from the advertising.The racks will be placed immediately within the front entrance or vestibule of each supermarket for maximum exposure. Shoppers open the rack's compartment door to retrieve a circular. BLB claims to be installing racks in more than 1,000 stores overall.Source: BLB Distribution Inc.Big O Tire Utah Subscribes To AutoNetTV Sept. 12, 2006 -- The 52-store Big O Tire cooperative of Utah has subscribed to the AutoNetTV waiting-room program network to educate and entertain customers while they wait.Big O will integrate existing and new television commercial messages into regular programming created by AutoNetTV, CBS, and other program partners. The network educates customers on their factory scheduled and preventative maintenance needs and provides entertainment with independent editorial content. The approximately one-hour long program provides options for chains to integrate their own branded messages within the existing AutoNetTV programming content. Source: AutoNetTVUPS Store Canada Rolling Out Digital Network Sept. 1, 2006 -- The UPS Store Canada is rolling out a digital signage network that initially will focus on promoting services available to customers. The network has been installed in 14 locations to date, and the company expects to have the network in all 285 stores within the next three years. Full-screen content about the company's services runs in loops of two minutes and 30 seconds. As time passes, the company hopes to include segments for employee education and brand participation as well. The network is powered by a partnership between CCi, a global retail automation company, and Real Digital Media's (RDM) Neocast digital signage solution.Source: CCiGas Station Network Debuts in Wal-Mart Lots June 15, 2006 -- A network of digital signs embedded in gas pumps is being installed at hundreds of Murphy Oil USA gas stations located in Wal-Mart parking lots.Gas Station TV (GSTV) will feature ABC TV programming and original content including local news, sports, weather, traffic and advertising. GSTV launched in Dallas and will soon arrive in Atlanta and Houston. The network will be installed at 100 Murphy USA locations by September 2006 and 400 stations in the top ten U.S. markets by Jan. 1, 2007, according to GSTV.Content delivered to the 20-inch, high-definition LCD screens is updated several times per day and can be specifically tailored to geography and daypart. Full-motion video and stereo sound is broadcast throughout the station to create an immersive media experience. ABC content will include News You Can Use segments from Good Morning America; local news; weather forecasts and traffic updates from ABC-owned television stations; and promotional material from the ABC Television Network.Besides ABC, GSTV has formed partnerships with Gilbarco, a manufacturer of gas retailer equipment and technology, and Delphi Display Systems, a producer of outdoor digital video display systems. "GSTV's compelling, visually striking consumer entertainment gives Murphy USA something no other retailer has," said Hank Heithaus, senior vice president, Murphy USA. "The GSTV experience drives customer traffic to the pumps and increases merchandise sales, allowing retailers to generate an incremental bottom line profit."Murphy Oil USA operates 900 gasoline stations in Wal-Mart parking lots across 21 states in the U.S. Source: GSTVInsignia Systems Extends Safeway, A&P Contracts June 5, 2006 -- Minneapolis-based Insignia Systems has extended its contracts to provide the Insignia POPSign network at Safeway and A&P stores for two and three more years, respectively. The company provides customized price signs for shelves and cooler doors featuring both retailer and brand logos.A&P, Montvale, NJ, participates in the POPSign program in 382 stores under eight retail banners: A&P, Waldbaum's, A&P Super Foodmart, The Food Emporium, Super Fresh, Farmer Jack, Sav-A-Center and Food Basics. Safeway, Pleasanton, CA, operates more than 1,500 stores in 21 states under nine local banners, including Safeway, Vons, Pavilions, Dominick's, Genuardi's, Randall's, Tom Thumb, Carrs and Pak'n Save Foods.Source: Insignia SystemsNBC to Power VST Gas Pump Network April 17, 2006 -- VST Media Network and NBC Universal Television Stations have inked a deal to broadcast NBC content on a network of digital signs embedded in gas station pumps.The pumps will broadcast NBC national and local news, weather, entertainment segments and advertising on 17-inch, daylight-viewable screens with stereo speakers. VST plans to extend the network to 500 gas stations in L.A., San Francisco and San Diego by the end of 2006.Advertising opportunities include 15-second commercial spots and 10-second content sponsorships. Programming is in three-minute bursts, which are activated when pumping begins. Source: VST Media NetworkCBS to Supply Content for SignStorey Network March 22, 2006 -- SignStorey and CBS have partnered to provide original CBS content on SignStorey's digital signage network installed in the perimeters of more than 1,300 supermarkets nationwide.The CBS content will include branded segments from CBS Entertainment, CBS News and Sports as well as from properties offered by CBS Paramount and King World. The clips will be interspersed with the existing programming in a specific retailer's lineup. SignStorey is installed in Albertsons, Jewel Stores, Shaws, Star Markets, Acme, Price Chopper and Pathmark supermarkets across the country. SignStorey manages the entire in-store network, supplying digital screens, all necessary hardware and software and customized programming.Source: SignStoreyHess Tests Digital Signs at Five C-stores Jan. 9, 2006 -- Hess Oil Company is testing a digital signage system in five of the company's 1,350 convenience stores. Coca-Cola, Pepsi, Wrigley, Budweiser, Miller, Coors and Tostitos are among the initial advertisers. DynaTek Media will handle the development and authoring of multiple advertisements in several day parts. The Pilot is anticipated to run through the first quarter of 2006. Upon success, a nationwide deployment in all Hess Oil locations will be discussed.Source: DynaTek

In-Store Media News Briefs

P2PI MEMBERS

JOIN P2PI

Related Topics

Related Images

Business Topic

Company

Market Segment