The following is a list of third-party companies that operate syndicated advertising opportunities related to the tactics listed in the accompanying "Retailer Receptivity to In-Store Marketing Tactics" guide at the 14 featured retailers. (See Related Articles at right.)As first announced in the May edition of The Path to Purchase Marketer, the Institute hopes to use this current list as a launch pad to build a more comprehensive directory of syndicated advertising opportunities. (Vendors: contact us at pbreen@p2pi.org)Adsticks, Highland Park, ILAd placement on the plastic dividers used to separate items on checkout conveyor belts.Retailers: Kroger, Ahold USA (Giant-Carlisle/Martin's)Frontline Marketing, Darien, CT"New Product Center" provides secondary placement for new items on a dedicated floorstand on a monthly basis.Retailers: KrogerInsignia Systems, Minneapolis, MNAt-shelf "POPS" signs are customized by retailer to present the advertised product's current price.Retailers: Family Dollar, Rite AidIn-Store Audio Network, Salt Lake City, UTPaid ad time and promotional spots within syndicated, music-focused audio programming.Retailers: Ahold USA, CVS/pharmacy, Kroger, Rite Aid, Safeway, WalgreensIz-On Media (formerly PRN), San FranciscoThe "HDTV Network" runs digital programming on floor model TVs at club stores; the "Checkout TV Network" includes at-register screens in supermarkets and some Walmart stores.Retailers: BJ's Wholesale, Costco, Sam's Club; WalmartMood Media (formerly Muzak), Concord, OntarioPaid ad time and promotional spots within syndicated, music-focused audio programming.Retailers: PublixNews America Marketing, New YorkNetwork-wide or retailer-specific SmartSource ad vehicles include aisle violators, at-shelf product demo/samplers, floor decals, shelf talkers, shopping cart ads and take-one dispensers.Retailers: Ahold USA, CVS/pharmacy, Kroger, Publix, Safeway, WalgreensStoreboard Media, New YorkAdvertising panels fitted for storefront security pedestals.Retailers: CVS/pharmacy, Rite Aid, WalgreensThe Sunflower Group, Lenexa, KSProduct sampling/demonstrations designed for specific retail settings.Retailers: Ahold USA, Publix, Target3 Feet Media, Woodstock, GAThe "... 1st" program presents digital ads on a screen atop a refrigerated case stocking the featured new products. (A companion program is rolling out to dairy departments.)Retailers: Ahold USA (Stop & Shop, Giant-Landover, Giant-Carlisle)Valassis Inc., Livonia, MINetwork-wide or retailer-specific Redplum ad vehicles include aisle violators, shelf talkers and take-one dispensers.Retailers: Family Dollar, Rite AidVestcom International, Little Rock, ARPrice labels at the shelf include information about account-specific or national promotions.Retailers: Ahold USA, CVS/pharmacy, Kroger, Rite Aid, Safeway, Walgreens