Family Dollar

The move is part of the company's transformation initiatives following its separation from Dollar Tree.

Messerschmitt is now a CMO, but the most significant challenge in his career was transitioning from an engineering mindset to a marketing mindset and being more focused on business, strategy & vision.

The decision comes after a review of strategic alternatives for the Chesapeake, Virginia-based company.

CPG brand marketers in this year's survey indicated that RMNs are as or more effective than other digital media, and they’ve increased investment in them, among other findings.

Dollar General, Walmart, Wakefern, Whole Foods and others unveiled store initiatives and updates during the month.

The discounter partnered with Dunnhumby to enhance its category management and merchandising processes as part of its efforts to improve the in-store experience.

The discount retailer elevated Messerschmitt from his role as VP, customer experience marketing, back in June.

Recent retail news includes private label growth and Family Dollar's exclusive haircare line.

Recent retail news includes the arrival of back-to-school savings and the emergence of Prime Day competitors.

We cover the tech tools that are driving consumer understanding, engagement and conversion along the path to purchase.

Dollar Tree has acquired 170 leases from 99 Cents Only Stores across Arizona, California, Nevada and Texas amid Family Dollar store closures and renovations.

The Mondelez brand’s Super Mario-themed cookies get full 360-degree campaigns.